Many store owners mistakenly think that it’s not so important how the online shop looks like when the selling goods are unique and the service is good. It’s the biggest delusion, small things can ruin all the efforts. Now online shoppers have a rather wide range of opportunities to buy online, more likely they’d prefer well-designed store with all the terms and conditions are clear to catch. But still there are some common mistakes managers make, when filling ecommerce sites like choosing inappropriate photos, using too many colors, displaying annoying pop-ups and so on. Please read more about content to be avoided in your ecommerce site not to miss the clients.