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Review of typical mistakes customer support managers make

Wednesday, January 31, 2018

Review of typical mistakes customer support managers make

One of the most important things customers are looking for these days is not just a quality product, but also a great customer experience. People are tired of being pitched to by faceless corporate entities and are looking for brands which can connect with them on a more personal level. But, even if you have managed to sell your product or service, that doesn’t mean that you should stop providing a great experience for customers, especially when it comes to providing timely and accurate customer support.

14 nopCommerce custom features you were missing till now

Monday, January 29, 2018

14 nopCommerce custom features you were missing till now

When it comes to eCommerce, it is all about providing exquisite experience through appropriate and relevant website features, functionalities, layout, design and theme to generate more revenue. An online merchant understands the privileges of providing excellent user experience to his customers since it has a direct impact on sale than any other tactics such as product features, quality, advertising, and marketing strategy.

nopCommerce - Wordpress integration

Wednesday, January 24, 2018

nopCommerce - Wordpress integration

Throughout history there have been many great pairings that bettered the world of man; Batman and Robin, salt and pepper, peanut butter and Jelly, Google and the ever-curious mind…and today we are excited to say is another day where two great things come together to make something amazing.

3 milestones to personalize your customer’s shopping experience

Monday, January 15, 2018

3 milestones to personalize your customer’s shopping experience

It's not about you, it's about your customers!

As freaking, enchanting or intrusive that it may sound, “Effective Personalization” is the key to ecommerce success. Over 74% of marketers say targeted personalization increases customer engagement leading to increased sales. E-sellers are facing a stark new reality in a modern online marketplace - aggressive selling via all multichannel approaches, the competition is heating up real fast! From defining your segment, creating personas to analyzing anonymous personalization, true success lies in collaborating effective personalization, leveraging what you know based on past and current interactions, profile management to store key customer attributes and strategically utilizing emerging technology.

Why it is important to write for your customers, not for SEO

Thursday, January 11, 2018

Why it is important to write for your customers, not for SEO

Search engine ranking depends on two main elements – optimization and content quality. Unfortunately, most marketers neglect the latter and pay attention only to the keyword density. This makes their posts too boring and technical, which eventually deteriorates webpage ranking.

If you want to win over new customers and grow business in the long run, you need to focus on high-quality content creation. In this article, we will show you 9 reasons why it is important to write for your customers and not for SEO.

How to evaluate market demand

Friday, January 05, 2018

How to evaluate market demand

Today online trading is one of the most popular and promising ways to earn money. This type of trading allows you to choose the direction in which you want to work and also gives an opportunity to launch a business without large investments.

How to stop customer complaints before they happen

Wednesday, December 13, 2017

How to stop customer complaints before they happen

It’s just a fact of being in a business: one day your customer will complain about something whether it is about your service, product or website. Somewhere down the line, there will be a hiccup and it is the nature of the business that involves dealing with people / customers. But often, some complaints can be avoided if you allow your customers to easily communicate with you, get back to them in a timely fashion and allow them to provide feedback via different channels.

Reasons why you need a multilingual eCommerce site

Wednesday, December 13, 2017

Reasons why you need a multilingual eCommerce site

For businesses wishing to get that competitive advantage, having a multilingual website is a big step in expanding the customer base. Though it’s often overlooked, making your online store site multilingual is an effective way of acquiring greater sales.

3 simple steps to secure your eCommerce site

Monday, December 11, 2017

3 simple steps to secure your eCommerce site

The internet can be a dangerous place to conduct an online business, especially when no (or minimum) security measures are in place to protect the business. According to kount, global holiday fraud attempts increased 31% in 2016. CNP fraud losses are projected to increase by $3.2 billion over the next 4 years. And mobile commerce – 2X more likely to involve fraud – is growing at least 30% a year.

6 key steps for writing brand stories that emotionally connect with your users

Friday, December 08, 2017

6 key steps for writing brand stories that emotionally connect with your users

Emotions play a larger role in our decision making than we sometimes realize. They will – either consciously or subconsciously - impact who a customer acts and reacts to your brand and offer. This is true of all businesses, no matter what product or service is being sold. Dependent on the emotional connection, the customer will react accordingly.

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