Instagram is a unique marketing tool in your arsenal, and you want to make sure you're using it. This photo sharing platform has millions of users all over the world, and it provides you the perfect space to share your product with them. Here are 10 tips that will help you improve your sales on Instagram and get noticed.
1. Quality Over Quantity
As with any social media platform, updating regularly is something you must always do. You want to keep your product fresh in your followers' minds, all the time. This doesn't mean, though, that you should be putting every single photo you take online. "This can cause followers to actually become fed up of you, and sometimes even unfollow" says SMM manager Timothy Lane from Top Canadian Writers. "It's much better to focus on posting high quality photos that they'll enjoy."
2. Use Images That Fit Your Branding
You'll have spent a lot of time and effort creating branding for your business, so make sure you're using it in your Instagram images. Pick and choose carefully, only using images that fit in with your overall theme. For example, the Taco Bell Instagram uses bold colours and playful images to fit in with their look.
3. Don't Neglect The Description
The biggest reason why people are on Instagram is to check out the pictures. However, you still need to be paying attention to your descriptions. These will explain your images to followers, and even link them forward to your site or other areas of interest. Write short, concise descriptions, that are relevant to the image. Sites like Australian Reviewer can help you with the writing, and Best British Essays will help you write excellent headings for them.
4. Use Competitions To Draw Interest
Many brands have had a lot of success with competitions on Instagram, as they can bring lots of new followers to you. The most popular form of contest asks followers to 'like' a picture, and then tag friends or share it online. This helps you reach a lot more people online and build your following.
5. Edit Your Post
Both your images and your descriptions will need to be carefully edited before you post them online. You want to show your product off at its best, so ensure that your posts reflect this. It is more reliable for apparel eCommerce brands. Learn to use Photoshop or another image editing service, in order to touch up pictures and make them as good as they can be. You can use many different text editing services, such as UK Services Reviews, to help you edit your descriptions.
6. Invest In Ads
Like most social media platforms, you can buy adverts on Instagram. If you do your research first you can get a lot of interest by using them. Take a look at your target audience. Who are they, and what are they looking for online? For example, you may be a women's clothing retailer. If that's the case, you may want to target women aged 25-35 on Instagram with your ads. When you pick the right audience, you'll see a huge increase in sales.
7. Enhance Your Images
Taking a shot and then posting it on Instagram will get you some interest, but before you post it take the time to enhance it a little. You can add captions using free programs such as Canva, if you think that would help. Perhaps you could tag other creators in the image, if you used their work. Take the time to make the image perfect before it goes live.
8. Don't Forget Video
Many Instagram users forget they can take videos and post them on the platform, too. Videos are often a great way to show your product in action and show it from all angles. Take the time to take well thought out videos, and post them up too. Blogger Caitlyn Duggan from Revieweal says "I had a lot of success showing clothing in videos. It helped followers see how something would fit, or how it would sit on the body."
9. Use Influencers To Show Off Your Products
Influencers are high level social media users, with high follower counts. You can work with influencers to showcase your products and increase your sales. Do your research and find an influencer that's already posting to your target audience. Give them your product to showcase, and give them a unique discount code so you can track just how many people buy from their post.
10. Talk To Followers
Finally, followers will talk to you online. Talk with them, and get to know them. The more you engage with your audience, the better posts you can create for them. These tips will help you curate your Instagram feed so it's only showing the best posts. With a little work and tweaking, you'll see an increase in your sales in no time.
Author: Rachel Summers is an experienced social media manager, having worked with several different companies over the last seven years on their strategies. This included working with Student Writing Services, a leading custom writing services. She's helped them create social media strategies that work. Read more here.
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