So, you are selling great products in the right market with an aggressive marketing plan but for some reason the sales are down; why? A smart way to get back on the right track is to identify the primary challenges that your online store site is facing. In many cases, the problem does not always come from the products, marketing plan, industry or your product advertisement but from your e-Commerce website. It is sometime quite tough for some business owners to pinpoint the culprit when sales are dropping. Here are a few key reasons why your e-Commerce store is losing business:
Price
Price is usually customer’s primary complaint while shopping online. If you are selling a unique product in your industry then price is going to be a less of a factor. But, if you are selling something that is similar to what your competitors are selling then price is one of the major factor why your online store is losing sales. As an online business, it is significantly important to ensure that your prices are viable to survive. If you do not have a big profit margin in the product pricing then an alternative is to focus on the value added services that you can offer to your customer along with the product(s). Things like this differentiate your online store from the competitors.
Website performance
Majority of online shoppers are impatient and delay in page load time can easily lead to decrease in customer satisfaction. Nobody like to waste time waiting for a web page that takes forever to load. A simple way to look at this problem is that if your website is taking longer to load as compared to other websites, your potential customers will leave your store site before even you get a chance to show them what you have to offer. It is very important to make sure that the performance of your online store site is up to the mark that allows your visitors to navigate through pages at a fast pace followed by a fast checkout process.
Image quality
Good quality product image is one of the most essential features on any product page that draws customer’s attention. Offering great images is the best way to encourage the potential customers to buy your products (or services) because it allows them to visualize themselves using it. A lot of time, customers related the quality of the product with the quality of the images available on the store site. If you post bad quality pictures, many times customers think that the quality of the product is also not good. It is always a good idea to include images from every possible angle since it is the only way customers can see themselves using your product. Posting videos along with some good quality images is also a great way to advertise what you have to offer as an online business.
Customer Services
You can slash prices of your products, offer many promotions or advertise your store site on different channels to bring as many new customers you want, but if you can’t bring back your existing customer to your store site that means your customers are not happy with your service. A successful customer service is all about bringing your customers back. As a business, it is always important to listen to your customers, hear what they have to say about your products, answer their questions and even listen to their complaints. All these things help you to understand your customers in a better way and learn what they are looking for in the market.
Quick tip: Here you can learn more about how to enhance the customer experience on your online store site: https://www.nopCommerce.com/blog/28-how-to-enhance-the-customer-experience-on-your-online-store.aspx
nopCommerce supports news, blog, forums, polls and product reviews and ratings which allows asking for feedback on products that gives customers a voice and lets others know what people think about your products. nopCommerce also supports review helpfulness feature (“Was this review helpful for you?”).
Author: Lavish Kumar