While anyone can push a button and send thousands of emails, the marketers who understand their audience and use tailor messaging to meet their expectations gets the most. Here are 7 tips on achieving the best results using marketing automation tools.
1. Killer Call-to-action
How many times did you sign up for things in your life? How many of those situations were a result of an effective call-to-action (CTA)?
If you hadn't been drawn in by the СTA or been smoothly guided through the sign-up process, you would probably use a lot fewer apps and websites.
That's why, it's important to create a CTA that uses short, simple action words, such as: get, order, buy. Also, don't forget to show how the customer will benefit from doing what your ask.
2. Using a Name
A customer's name is important not only in sales but in email marketing campaigns as well. According to studies, including your customer's name in your email subject line increases engagement by 22%.
When it comes to automated e-mails, using a customer's name increases the average open rate from 18% to 52%, the click rate from 14% to 38% and the conversation rate from 2% to 12% (according to with eShops benchmarks).
3. Personalization
The days a person will stay loyal just because of the power of the brand, are gone. That's why it's important to know your buyers and make the content valuable and helpful for them. You should build relationships with customers. In order to achieve that, first you have to understand their behavior, track the journey of your customer for being able to give them what they want without moving a finger.
4. Offering discounts
There is some skepticism about offering discounted products. But this business strategy as a short-term tactic to boost sales can do a lot for small businesses.
Customers are drawn towards items on sale. Given two products that are practically similar in terms of features, as a rule, consumers would choose the item that costs less.
Offering discounts is a way to quickly draw people into your store. Anytime you tell clients that they can save money, you're more likely to get their attention. From increased sales to improved reputation, discounts are an ingredient that can bring business success.
5. Mobile friendly eShops
Marketing automation started with emails, but your customers are interacting with your eShop across all sorts of channels. You need to come up with a strategy that serves up relevant content across all the channels your customers use.
If you aren't optimized for mobile you're probably losing sales. Research shows that almost 60% of mobile users will abandon your website if it takes more than 3 seconds to load and 30% will abandon a purchase if the shopping cart isn't optimized for mobile devices. It is an essential concern for apparel eCommerce businesses.
6. Timing
Every eShop is different so it comes as no surprise that the best times and days of the week to send an email is also different. The fact is the answer differs from brand to brand, which is why you need to test.
Or, you can use a marketing automation tool and establish the best timing to send an e-mail, according to the actions your users take on your eShop.
7. A/B testing
A/B testing in email marketing is a method of conducting experiments using multiple messages to gather data on the best performing campaigns to make informative optimizations.
Simply put, this type of campaign allows you to distribute emails to a list to test which message has higher results.
A/B testing is a proven way to make data-driven decisions regarding your campaign's messaging, offering, design and much more. This powerful tool integrated into your marketing automation platform allows you to consistently improve the metrics that matter the most to your business.
This article is prepared by nopCommerce partner, Retargeting.biz, a marketing automation tool