Just as brick and mortar stores need to worry about floor plans and visual merchandising, online retailers need to consider the importance of a well-designed nopCommerce themes or as many call them nopCommerce Template. As a small / medium business who’s outgrown your current system, you’ve indeed made the right choice by choosing nopCommerce for your online store. So how can you take it forward to the next level of growth by choosing the best template?
How to Choose the Best NopCommerce Template?
Do you want your NopCommerce template to deliver enhance your store’s credibility, visual style, navigation, mobile compatibility while successfully echoing your brand personality? Here are 3 major things you need to know about nopCommerce templates to ensure that it’s the perfect nopCommerce template for your online store.
Does it Focus on Design Layout and User Experience?
There Are Three Responses to A Piece of Design – Yes, No, And Wow
Not all NopCommerce templates are created equal. You must never sacrifice usability for aesthetics because the design of your template must attract and engage customers therefore, always put the ease of use and user-experience first. A well-chosen nopCommerce template allows you to use your homepage to tell your customers who you are, what you do and what you offer. It’s the first place where customers will interact with your online business and If your homepage fails to hook and impress online shoppers, they’ll simply go elsewhere.
The 5 key designs and usability points you may consider when choosing the evaluating the design aspect of nopCommerce template are
- Content Width Design
- Header Layout
- Navigation Design
- Logo Placement
- Overall Usability and User Experience
Complexity hurts conversions, therefore stick to simple intuitive layout for easy navigation and design aesthetics that use a lot of white space and reinforce your brand as a fun shopping experience. Ensure that navigation is simple and functional to make it as easy as possible for your customer to navigate and interact with.
Does it Offer Features and Customization for Great Shopping Experience?
nopCommerce templates offer a wealth of features and capabilities. However not every functionality can be achieved via nopCommerce template. Thus, it isn’t surprising to see nopCommerce template to be accompanied with nopCommerce plugins created specifically to achieve certain more advanced functionality. Backed by an extensible plugin architecture and theming mechanism which makes it easier to curate a personalized shopping experience to set your ecommerce store apart. The customization ranges from color pallets and fonts to integration with advanced features to help your product display match your brand and vision. Moreover, nopCommerce templates offer various customization feature like cross-selling, up-selling and related products during a checkout process in order to increase your sales and average order value without any additional marketing costs.
Make it Responsive
With the staggering growth of mobile devices and customers using mobile as their primary device to access your online stores, it is essential that your nopCommerce template is mobile friendly. Although the free default theme supports a responsive design optimized for all screen sizes, there are vast choices in NopCommerce templates online for a modern look, powerful ecommerce functionality, responsive design for a great mobile shopping experience. Responsive templates also trigger better SEO for your online store, a better user experience to help your business grow. Together with its pluggable modular/layered architecture which allows added functionality and elements, nopCommerce delivers a compelling feature-rich storefront together with relevant offers, promotions to drive business and increase sales.
Choosing nopCommerce Templates has never been easier, however, there’s no ‘one-size-fits-all’ approach to picking a theme. Every business is different and you can make an informed decision on the perfect nopCommerce template by ensuring the above three guidelines. Have you come across any nopCommerce store that has a great theme? Let us know in the comments below!
Author Bio
Bhoomi Mehta is a techno-commercial leader with 20+ years of cross-functional expertise across Consulting, Operations, Marketing & Sales, Application Portfolio, Web Content Management, Product Engineering & Lifecycle Services at Cygnet Infotech.
Having worn several hats over the years including Consulting, Mentoring, Training, Project Management, Quality Assurance, Marketing & Sales, Bhoomi actively shares insights on latest and important issues related to nopCommerce and leading technology platforms.
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