The holiday season is here and by now, hopefully, all eCommerce store owners, gift and fashion online shop in particular, have prepared their stores for the upsurge of traffic and sales. Over the years, customer shopping behavior has made it pretty clear that this is the best and most lucrative time of the year for all online retailers. However, all of this comes at a price of the wild competition.
With a plethora of eCommerce stores fighting each other to get the attention of shoppers, it might be a little difficult to set yourself apart and organically draw customers to your store. However, it definitely isn’t impossible and with just a little creativity and effort, you’ll be able to make the most out of this crucial time.
Given below are 5 marketing tips to help you jump on the opportunity of this season and boost your online sales in the holidays.
1. Offer Bundle Discounts
Simple discounts are offered all the year round but during the holiday celebrations, make sure to offer some great bundle discounts. This is because, during this time, most shoppers are purchasing gifts for multiple people which means that the probability of a customer buying multiple products is extremely high.
So give them a great reason to see this probability through. Offer heavy discounts if people buy three products or more from you. Keep increasing the discount on the number of products. Apply the same strategy to related products too. Compel them to buy the camera and the memory card together, instead of just one, with a better deal.
2. Pique Consumer Interest with Price Preview
At this point, you’ve probably redesigned your store and promotional banners to match the holiday themes (if you haven’t, you should immediately). The primary goal of the design is to serve as a reminder to the consumers about the holiday shopping and the exciting deals they’ll get. However, since yours is not the only store they’ll browse through; there is a possibility they might not return.
Give the users something to remember you by. Use capturing banners to inform users about the day or time period of the sale. Pique their interest by holding a special price preview session well beforehand. Let them know the incredible prices at which the products, they’ve been looking for, will be offered on the day of the sale. Use this to make sure they return to your store after a visit.
3. Offer a Custom Gift Wrap Option
Being the festive season, you can expect a lot of the products being bought are going to be gifts. As you may know, gifts are given to others and wrapping it well before presenting it is highly preferred. Offering users to gift wrap the product is a great way to ease their work and add value to the product.
However, just a random gift wrap is not quite enough to draw the attention. A custom gift wrap, however, can go a long way. Offer multiple options for decorative wrapping paper for the users to choose from. Let them choose the style of wrapping the present and the choice to add little extra accessories like a bow or a decorative tree. Help your customers personalize the gift wrapping according to their likeness.
4. Collaborate with a Social Cause
At this time of the year, everyone is in a spirit of sharing and giving. Since everyone cannot get directly involved in it, people actively look for mediums to help out in any way possible. This is where you can come in to help them make a little difference in the world.
Publicly collaborate with a Non-Profit organization and inform your users how their purchases on your store will have a positive impact on those in need. Tell them that with every purchase they make, some of the proceeds are donated for a noble cause or they are used to do something good. You can even ask for small donations during the checkout process. Customers always prefer such people-friendly stores that try to do some good. Also, make sure you put up images and other forms of media showing you doing the deed.
5. Categorize your Products as Gifts
Giving gifts is not that easy a task and often times the most difficult part is deciding what would be a suitable gift. Ease this decision and help your customers visualize your products as the perfect gifts for the different people in their lives.
You can categorize your products based on the people for whom the gift might be the most appropriate like Gifts for mom, dad, brother, sister, friends, coworkers etc. Categories and their names can be anything innovative and based on the products you sell. Easing the task of making this decision will improve the overall shopping experience which will, in turn, draw them to your store even more.
So these were 5 marketing tips you can make use of to get the most out of this holiday season. Also, make sure to thank the customers for shopping at your store and make them feel valued. Sure this season might be the one for spending big bucks but it is also the one for giving back. Don’t forget to be appreciative and wish everyone around a great holiday season.
Bio:
Nandhaan Verma is an online marketer and developer at Matrid Technologies, a 16 year old software development company.
Lately, he has been drawn to nopCommerce platform and has taken up the task of providing people looking for help with this platform with professional nopCommerce developers.