Noticed store#1 is doing great in SERPs but store #2 has recently taken a nosedive with barely any traffic/day. We are currently simply checking off products that we want to also be displayed in store #2. I found a thread that tackles part of my question re: multi store SEO. Is it adviseable to have unique product description content for each of these websites? The situation is, the first website is a list of all of our products. The second website (freeshipequip.com) is a list of all the FREE SHIPPING items, which means maybe less than half of the products on the first site are duplicated on the second site. Any recommendations for what I can do to get store#2's traffic back up? I am set up with analytics, webmaster tools. Advice appreciated!