Case study title

Open for Vintage: growing from 2 to 65 boutiques globally in just one year

by Seriun
Statistics #1 £700+ average order value
Statistics #2 12 international markets
Statistics #3 65 boutiques on one site

Challenge

Open for Vintage, a luxury fashion website, has a mission to become the leading online platform for luxury preowned fashion whilst promoting sustainable fashion practices and independent retailers.

To start the online store, they needed a system that would assist them in becoming online vintage and designer emporium, which would allow customers to shop from a global network of luxury boutiques all on one website. Open for Vintage needed a platform, which would operate a management system providing logistics and curation processes to many independent boutiques around the world.

Solution

In order to meet the client’s expectations, Seriun developed several plugins to integrate with 3rd parties: DHL fulfillment, Pixelz image post-production, Intelligent Reach for product data imports, Affilient for affiliate marketing. Seriun also set up vendor commission calculation and reporting, auto pricing adjustments for vendors listing in other currencies, place bid/make offer feature, and a separate web portal area for vendors to list product and manage orders and shipments.

Result

First launched in 2016 with boutiques in two markets, the UK and Ireland, Open for Vintage is now home to 65 boutiques from 12 international markets selling thousands of beautiful one-off pieces with an average order value of £700+. In just over a year since its launch, Open for Vintage has been recognized on the Startups 100 Index of top new UK based businesses. It has also attracted the attention of some of the most prestigious global fashion publications including Vogue, E! Entertainment and The Huffington Post, and international A-list celebrity customers.


Seriun is a UK based solutions developer highly experienced in nopCommerce & custom .NET development. The company specialises in extending & integrating with other platforms using agile project methods where you don’t have standard B2C requirements. Seriun provides managed Microsoft Azure cloud hosting, ongoing support & a flexible approach to meet any budget.

eCommerce CONFERENCE 2018
Learn more