Case study title

Autoplicity: 20x traffic and sales growth within few years

Statistics #1 > 10,000,000 products and 8,000 manufacturers
Statistics #2 20x traffic and sales growth within 6 years
Statistics #3 8,000,000 unique visitors in one year

Challenge

The big challenge behind the Autoplicity was to create the largest automotive offering of parts that was easy to sort through for any consumer with lightning fast performance and search. This required a constant flow of building new features to enrich the shopping experience including having live inventory, geo targeted product delivery to keep ship times to a minimum, automation in order processing to ensure items would ship same day, an accurate vehicle finder that would match parts perfectly, as well as many other customizations. This also required a custom order management system to integrate with the sites robust feature sets, multi-channel integration and other business specific integrations.

Solution

In 2011 Intelypse created the first store version based on nopCommerce 1.90. Later in 2015, the site was upgraded to nopCommerce 3.50. Throughout this time, a myriad of customizations was launched to improve performance and launch new feature sets demanded by the growing market. The store is still being improved continuously. Custom features include, but are not limited to:

  • Significant performance optimization to make store fast even with 10M+ products
  • Custom Solr search plugin development
  • Vehicles filter development
  • Automatic vehicle specific SEO links building
  • Custom order management system development and integration
  • Complex business model and workflows development
  • Accounting system integration
  • Several payment plugins development including PayPal, Amazon Checkout, & More
  • Custom shopping cart development
  • Supplier sales and delivery tracking API’s integration
  • Integration of custom-made shipping estimate service to forecast ship times
  • Automatic inventory and price update system development via machine learning
  • Product page vehicles fitment feature
  • Third-party product configurator integration for specific brands
  • Integration of Product Information Exchange Standard (PIES)
  • Automated Returns workflows & systems
  • Google Tag Manager integration
  • Google Optimize integration for experiments
  • Customer reviews API integration
  • Web Farm and CDN
  • Custom-made gallery
  • Custom responsive and mobile friendly theme development

Result

With the efforts in place since launch, Autoplicity was able to scale quickly as a business with a growth of over 20 times fundamentally relying upon the improvements made from above. The challenges were met with robust solutions which focused heavily on automation on the backend to power the order lifecycle. Autoplicity today is able to run very lean on resources from all the automations and improvements it has invested in since its inception in 2011. Autoplicity is a leader in the Automotive Aftermarket and features the biggest online parts catalog of any website that rivals it.

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