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Improve your customer satisfaction with a better shipping strategy

Tuesday, October 16, 2018

Improve your customer satisfaction with a better shipping strategy

How many of you have been put off by a bad delivery experience?

Shipping your products is an integral part of both your customer’s delivery experience and running your online store. A shipping process which is executed smoothly can drive more sales as well as boosting your customer satisfaction. But an unprofessional or improper shipping strategy can also lead to customer dissatisfaction and drive them away from your online store.

Common mistakes to avoid after you launch your eCommerce store

Friday, October 05, 2018

Common mistakes to avoid after you launch your eCommerce store

So eCommerce is in the boom and more and more people are launching niche stores. And with an open source software like nopCommerce which offers so many features out of box and has a great community of developers and enthusiasts alike to help with questions and customization, launching an eCommerce store can’t be any easier, faster and cost effective business.

eCommerce marketing strategy: offline tools to drive eCommerce traffic

Monday, October 01, 2018

eCommerce marketing strategy: offline tools to drive eCommerce traffic

Google Analytics, email marketing, site optimization, landing pages, and call-to-actions buttons – these are among the most important elements of eCommerce marketing strategies employed by online businesses these days. You might be using them as well.

How to prepare your nopCommerce site for GDPR

Tuesday, August 21, 2018

How to prepare your nopCommerce site for GDPR

Unless you have been living on a deserted island, you have probably heard about GDPR. The GDPR is one of the most comprehensive data privacy law till date and is bound to affect your online business (or company) if you operate or have customers within Europe. Every business is different, some of you might need more preparation than others to comply your nopCommerce site for GDPR. But, there is no need to panic. Here is a handy breakdown of what GDPR is, how it affects your online business and most importantly how you can prepare your nopCommerce site for GDPR.

Price information regulation PAngV

Wednesday, August 08, 2018

Price information regulation PAngV

In nopCommerce the PAngV (= price information regulation), which I also refer to as base price, is supported since some versions. The law itself also regulates other things such as the indication of value added tax, etc. - more about this later.

Top 6 e-learning trends in 2018

Thursday, July 12, 2018

According to the Distance Education Enrollment Report 2017, published by Digital Learning Compass, more than 6 million students were enrolled in distance learning programs in the Fall of 2015. Take a moment to let that information sink in. 6 million students in a single semester. In 2015! The industry lacks specific information on the current state, but we may safely assume that those numbers are higher at this moment.

How to build community around your brand

Thursday, July 05, 2018
How to build community around your brand

When a brand manages to build a community around its products or services, you may call it successful.

The beginners guide to eCommerce email automation

Thursday, June 28, 2018

The beginners guide to eCommerce email automation

Marketing automation is a process that uses tools or software programs to automate marketing processes. Albeit adequate, this definition doesn’t provide any insight as to what marketing automation actually does. It can be as simple as installing a select button on a web page or as complex as a Twitter bot that includes artificial intelligence with natural language processing. It can mean installing a CRM or analytics systems. It also covers a wide range of software tools and marketing channels.

5 effective advertising ideas for a successful online eCommerce business

Wednesday, June 20, 2018

5 efective advertising ideas for a successful online eCommerce business

In today’s complicated marketplace, every eСommerce business owner is looking for new ways to make his business thrive. It’s not easy, as there are many giant companies like Amazon and AliExpress who spend billions to consistently improve their branding and advertising.

5 eCommerce trends to leverage for growth in 2018

Wednesday, June 13, 2018

5 eCommerce trends to leverage for growth in 2018

eCommerce trends are always shifting. People are shopping online more than ever before. This makes it quite critical for online business owners to know what online shoppers are interested in buying and how they would like to buy. So, it is important for business owners to keep an eye on all the ongoing trends.

Use AI to make your site more relevant

Thursday, May 31, 2018

Use AI to make your site more relevant

Once thought of as only a passing novelty, voice search and digital assistants are here to stay. These days, 20% of searches on an Android are voice searches. Word recognition errors have also decreased over the last few years: less than 8%.

How to get customers reviews on your eCommerce store

Tuesday, May 29, 2018

How to get customers reviews on your eCommerce store

A customer visits an eCommerce store site to find a bag pack. From the featured products on the homepage, he picks a bag pack that looks great and meets his requirements but there are no reviews from other customers for this product. He goes on a different eCommerce site and finds a similar but different brand’s bag pack. This product page has 10 customer reviews posted on it and the majority of the customers are talking about the great quality and how spacious it is. What store site do you think this customer is going to buy the product?

A creative and remunerative eCommerce

Thursday, May 17, 2018

2018-may-a-creative-and-remunerative-ecommerce

Working as a creative agency, every day we have to face a huge number of stereotypes about eCommerce. Maybe they deserve a dedicated website for them.

5 ways to improve online security and protect customer data on a nopCommerce site

Friday, April 06, 2018

5 ways to improve online security and protect customer data on a nopCommerce site

Website security is a key part of any eCommerce store. Since the stakes are higher, you need to do everything you can to protect your customers’ private data. Here are 5 ways you can keep your nopCommerce website secure and your customers’ private information safe.

How to improve writing communication for eCommerce manager

Monday, April 02, 2018

How to improve writing communication for eCommerce manager

If you are a manager, the chances are you write a lot. You receive and reply to numerous emails on a daily basis. They are mostly business related, so your writing needs to be on point, especially when communicating with your clients. Some managers think that their writing skills are not very important, but they tend to forget that they are a driving force behind an eCommerce company, and other people might get a wrong impression based on their poorly worded emails.

How to get your first 100 customers

Friday, March 23, 2018

How to get your first 100 customers

So you have invested time, effort and money in building a website and launching a new product, now what? Do you think, all you have to do is just sit and wait for all the cash to fly in?

Hate to break it to you but customers are not going to find your website and start buying your product if you are not doing anything about it after the launch. So, how to get from the first phase where no one knows you to the second phase of your first 100 customers who are willing to pay for your product (or service)? Here is a comprehensive list of a few tactics that can help you in getting your first 100 customers.

How to write the perfect web copy for your eCommerce site

Monday, March 19, 2018

How to write the perfect web copy for your eCommerce site

How can you tell your prospects what you do, describe your product’s features, and talk about your services on your eCommerce site?
You do all these with web copy—those written words on your website. It can be a few lines explaining your value proposition, brief notes on your About Us page, or hundreds or thousands of words on your homepage detailing why you exist.
Beyond telling your brand story, great copy helps your eCommerce business rank higher on Google and out-rank your competitors, generates more leads and increases your ROI. So you need to know how to write the perfect copy. Here are some tips to guide you.

How to write product descriptions on your eCommerce site that sell

Wednesday, March 07, 2018

How to write product descriptions on your eCommerce site that sell

Does any of your product descriptions tempt online shoppers to buy a product(s) from you? Or do you simply describe the product and let the customers decide if they want to buy that product from you or your competitor?

10 tips to improve sales on Instagram

Tuesday, February 20, 2018
10 tips to improve sales on Instagram

Instagram is a unique marketing tool in your arsenal, and you want to make sure you're using it. This photo sharing platform has millions of users all over the world, and it provides you the perfect space to share your product with them. Here are 10 tips that will help you improve your sales on Instagram and get noticed.

Three tools you need for a successful eCommerce company

Thursday, February 15, 2018

Three tools you need for a successful eCommerce company

When it comes to having a powerful eCommerce business, one of the most important things you need is a good tool. There are tons of tools that you can utilize to help make your website run smoothly, and help you keep up with everything from the shopping that is being done to the services that your website provides. Remember that running an eCommerce website is a huge undertaking, and it takes in a lot of data from people all over the world. The right tools can make or break your business easily.

Review of typical mistakes customer support managers make

Wednesday, January 31, 2018

Review of typical mistakes customer support managers make

One of the most important things customers are looking for these days is not just a quality product, but also a great customer experience. People are tired of being pitched to by faceless corporate entities and are looking for brands which can connect with them on a more personal level. But, even if you have managed to sell your product or service, that doesn’t mean that you should stop providing a great experience for customers, especially when it comes to providing timely and accurate customer support.

14 nopCommerce custom features you were missing till now

Monday, January 29, 2018

14 nopCommerce custom features you were missing till now

When it comes to eCommerce, it is all about providing exquisite experience through appropriate and relevant website features, functionalities, layout, design and theme to generate more revenue. An online merchant understands the privileges of providing excellent user experience to his customers since it has a direct impact on sale than any other tactics such as product features, quality, advertising, and marketing strategy.

3 milestones to personalize your customer’s shopping experience

Monday, January 15, 2018

3 milestones to personalize your customer’s shopping experience

It's not about you, it's about your customers!

As freaking, enchanting or intrusive that it may sound, “Effective Personalization” is the key to ecommerce success. Over 74% of marketers say targeted personalization increases customer engagement leading to increased sales. E-sellers are facing a stark new reality in a modern online marketplace - aggressive selling via all multichannel approaches, the competition is heating up real fast! From defining your segment, creating personas to analyzing anonymous personalization, true success lies in collaborating effective personalization, leveraging what you know based on past and current interactions, profile management to store key customer attributes and strategically utilizing emerging technology.

Why it is important to write for your customers, not for SEO

Thursday, January 11, 2018

Why it is important to write for your customers, not for SEO

Search engine ranking depends on two main elements – optimization and content quality. Unfortunately, most marketers neglect the latter and pay attention only to the keyword density. This makes their posts too boring and technical, which eventually deteriorates webpage ranking.

If you want to win over new customers and grow business in the long run, you need to focus on high-quality content creation. In this article, we will show you 9 reasons why it is important to write for your customers and not for SEO.

How to evaluate market demand

Friday, January 05, 2018

How to evaluate market demand

Today online trading is one of the most popular and promising ways to earn money. This type of trading allows you to choose the direction in which you want to work and also gives an opportunity to launch a business without large investments.

How to stop customer complaints before they happen

Wednesday, December 13, 2017

How to stop customer complaints before they happen

It’s just a fact of being in a business: one day your customer will complain about something whether it is about your service, product or website. Somewhere down the line, there will be a hiccup and it is the nature of the business that involves dealing with people / customers. But often, some complaints can be avoided if you allow your customers to easily communicate with you, get back to them in a timely fashion and allow them to provide feedback via different channels.

Reasons why you need a multilingual eCommerce site

Wednesday, December 13, 2017

Reasons why you need a multilingual eCommerce site

For businesses wishing to get that competitive advantage, having a multilingual website is a big step in expanding the customer base. Though it’s often overlooked, making your online store site multilingual is an effective way of acquiring greater sales.

3 simple steps to secure your eCommerce site

Monday, December 11, 2017

3 simple steps to secure your eCommerce site

The internet can be a dangerous place to conduct an online business, especially when no (or minimum) security measures are in place to protect the business. According to kount, global holiday fraud attempts increased 31% in 2016. CNP fraud losses are projected to increase by $3.2 billion over the next 4 years. And mobile commerce – 2X more likely to involve fraud – is growing at least 30% a year.

6 key steps for writing brand stories that emotionally connect with your users

Friday, December 08, 2017

6 key steps for writing brand stories that emotionally connect with your users

Emotions play a larger role in our decision making than we sometimes realize. They will – either consciously or subconsciously - impact who a customer acts and reacts to your brand and offer. This is true of all businesses, no matter what product or service is being sold. Dependent on the emotional connection, the customer will react accordingly.

5 marketing tips to drastically increase eCommerce sales these holidays

Tuesday, December 05, 2017

5 marketing tips to drastically increase eCommerce sales these holidays

The holiday season is here and by now, hopefully, all eCommerce store owners have prepared their stores for the upsurge of traffic and sales. Over the years, customer shopping behavior has made it pretty clear that this is the best and most lucrative time of the year for all online retailers. However, all of this comes at a price of the wild competition.

5 foolproof schemes to increase conversion on your nopCommerce store

Friday, December 01, 2017

5 foolproof schemes to increase conversion on your nopCommerce store

Your nopCommerce website is one among thousands. According to Builtwith.com, the nopCommerce installation package was downloaded for more than 1.7 million times and apart from these, there are many more eCommerce businesses flourishing day and night.

3 Things You Need to Know About nopCommerce Templates

Wednesday, November 08, 2017

3 Things You Need to Know About nopCommerce Templates

Just as brick and mortar stores need to worry about floor plans and visual merchandising, online retailers need to consider the importance of a well-designed nopCommerce themes or as many call them nopCommerce Template. As a small / medium business who’s outgrown your current system, you’ve indeed made the right choice by choosing nopCommerce for your online store. So how can you take it forward to the next level of growth by choosing the best template?

7 of the Best SEO Practices to Triple Your eCommerce Sales

Wednesday, October 18, 2017

7 of the Best SEO Practices to Triple Your eCommerce Sales

It doesn’t matter whether you’re starting off your eCommerce business or you’ve been operating for a while, and you’re looking for new ways to boost your existing sales, the main thing you want to think about is SEO.

With a better SEO ranking, you’ll move your business up the search engine results page, helping you to generate more leads and therefore, more sales. Today, we’ll explore seven of the best practices to improve this ranking so you can double, even triple your eCommerce sales.

5 Revolutionizing eCommerce Prophecies for the Next Decade

Thursday, October 12, 2017

5 Revolutionizing eCommerce Prophecies for the Next Decade

eCommerce is largely about getting your math right. The future of eCommerce is uncertain, so it is important to look into the past, present, and future to understand the customers’ demands and create an exquisite experience for them. Looking from the customers’ perspective becomes important.

So, let us unveil the mystery of the eCommerce industry so that the marketers and retailers can understand the predictions and adjust to these strategies.

5 Ways to make your eCommerce site user-centric

Wednesday, October 04, 2017

5 Ways to make your eCommerce site user-centric

Your eCommerce site is an integral part of the business initiative that is required to provide a superior customer experience. Enhancing your business site features continuously and providing a great customer experience is one of your best differentiator in this competitive eCommerce industry. Making an online store site enticing for the online audience is the key way to stand out from the competition. Hence, identifying the ideal methods that focus on making your eCommerce site user-centric has become necessary.

You’re Using the Wrong Payment Gateway for Your eCommerce Business, and Don’t Know It

Tuesday, September 26, 2017

You’re Using the Wrong Payment Gateway for Your eCommerce Business, and Don’t Know It

Payment processing is a complicated industry, and most businesses don’t know much about how it works when they start out. When there’s so much to learn, it’s hard to blame them. Most don’t gain what limited understand they have until they’ve set up shop and partnered with an ISO to use a particular gateway for their business.

Top Multi-Store and Multi-Vendor Features in nopCommerce

Friday, September 22, 2017

Top Multi-Store and Multi-Vendor Features in nopCommerce

Online businesses are flourishing with each passing day and the reason is quite simple, anyone with minimal investment can set up a business that is globally accessible. Even the experts have predicted that eCommerce will surpass the milestone of $2 Trillion by the end of 2017.

6 reasons why drop-shipping is disrupting eCommerce

Thursday, September 07, 2017

6 Reasons Why Drop-Shipping Is Disrupting eCommerce

Imagine a form of eCommerce which could earn you a living remotely, means you don’t have to keep any physical stock, easy to get started with, and has endless possibilities.

Welcome to the world of drop-shipping. As a concept, drop-shipping has existed for decades as a popular supply chain management method. It means that a retailer will sell goods to a customer, but their goods are shipped directly to them from the manufacturer or wholesaler.

Applied to the world of eCommerce, drop-shipping opens up opportunities for entrepreneurs looking to make an income online with minimal hassle.

Quick tip: how to get best of the discounts functionality in nopCommerce store

Wednesday, August 23, 2017

Quick tip: how to get best of the discounts functionality in nopCommerce store

Even if you sell the highest quality products in your online store and the prices are competitive, you still need to use different promotions to market your store. The most common way to engage customers and boost sales is to use discount campaigns. A discount is also a good reason to communicate with your customers by sending newsletters and emails with coupon codes. In a nopCommerce store, you can carry out as many different discount campaigns as you need at the same time, creating unique coupon codes for all of them. Thereby, your customers can use an unlimited number of discounts applicable to chosen products.

Tips for Successful Marketing Automation

Monday, July 24, 2017

Tips for Successful Marketing Automation

While anyone can push a button and send thousands of emails, the marketers who understand their audience and use tailor messaging to meet their expectations gets the most. Here are 7 tips on achieving the best results using marketing automation tools.

Top 5 Advertising Solutions for eCommerce Store Owners

Tuesday, July 18, 2017

Top 5 Advertising Solutions for eCommerce Store Owners

There is no better feeling than completing the development of your eCommerce website. Whether you have 5 or 5,000 products, once you launch, you suddenly realize that someone in Los Angeles, Kansas or Manhattan, New York can purchase your products with the click of a mouse.

When pop-ups are not annoying

Wednesday, July 05, 2017

When pop-ups are not annoying

Usually, pop-ups are looked down by the marketers and customers. First association with pop-ups would be nasty little boxes, which are jumping into our monitor immediately after entering the store. If you think about pop-ups in the same way, please give them a chance. Pop-ups are bit annoying, but… they work and work well. When properly organized pop-ups can be helpful for customers and effectively increase profits.

Best ways to grow your email list

Tuesday, June 27, 2017

Best ways to grow your email list

Any online business can easily connect with the customers and prospects in a highly targeted way by a simple email and that is what makes email marketing by far the most effective way of growing your business. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent. If emails are kept short, interesting, relevant and providing the customers (recipients) an option to unsubscribe, it has the potential to bring a lot of revenue.

Some common eCommerce launch mistakes to avoid

Wednesday, June 14, 2017

Some common eCommerce launch mistakes to avoid

Today, stepping into an eCommerce industry and launching an online store site is quite easy & fast. You pick a clever domain name, choose a platform, get a nice-looking theme and voila! - you are ready to launch. In fact, if you are using an eCommerce solution like nopCommerce, you can have your store site up and running in less than five minutes.

Learn how to create a personalized shopping experience for your customers

Tuesday, May 30, 2017

Learn how to create a personalized shopping experience for your customers

Greeting your customers with a personalized experience is not only going to improve the first impression but will also set your eCommerce store apart from the competitors. Adding personalization to the business website is part of enhancing the level of customer experience that has become one of the top priorities for store owners because it is something that acts as a differentiator in this competitive eCommerce industry. Even little details can make a big difference in terms of how customers feel about products and the company. There are several ways to personalize the experience of your customers.

3 critical mistakes that new business owners make

Tuesday, April 25, 2017

3 critical mistakes that new business owners make

In reality, new business owners wear many hats since they are trying to do everything on their own. Getting involved in so many things at the same time can lead to not paying attention to some critical tasks that can threaten the business's long-term viability.

There is always a learning curve for every business owner in every industry irrespective of how successful the business is. Some business owners or entrepreneurs learn how to run a successful business quite early while some learn the hard way by making mistakes and suffering the consequences.

A guide on selecting a profitable product to sell online - Part 1

Wednesday, April 05, 2017

A guide on selecting a profitable product to sell online - Part 1

For many new entrepreneurs, selecting a product to sell is one of the biggest challenges when starting out an e-Commerce. If this initial step of selecting the right product is executed correctly then you have won the half battle. However, coming up with product ideas can be challenging and sometimes you may feel like everything has been done already. But, there are plenty of opportunities out there, you just have to know where and how to look for the right product that you can sell online.

10 benefits of using SMS notifications for eCommerce store

Thursday, March 23, 2017

SMS notification, a cost effective solution to win customers

We all know that effective communication is crucial since the beginning of time. A business that commutes effectively always has an edge over its competitors. For an eCommerce business that is striving to retain customers through their service, the older timer “SMS” is the best way to communicate. With a high open rate of over 98% and the lowest possible cost SMS fits the bill of all sorts of eCommerce businesses.

Regardless of the evolution of other communication channels, SMS is still the most extensively used form of communication that is growing at a pace of 4% each year. Be it an eCommerce Market leader or a new eCommerce Start up SMS notification is one crucial thing they cannot afford to miss on. Let me share the reasons behind this.

Learn how running a multi-vendor online shop can help you earn big bucks, when done right!

Monday, February 27, 2017

Running a multi-vendor online shop can help you (as a store owner) to earn big bucks!

Running a multi-vendor online shop can help you (as a store owner) to earn big bucks! When done right, it looks something like customers being able to buy a product, irrespective of the vendor, and the product arrives at the doorstep with no need to search multiple sites. Setting up a multi-vendor store site is a great way to do online business because it allows you to work with a number of different vendors without having to worry about managing any kind of inventory.

Let’s just take an example of Etsy, eBay and Amazon as they are running on a similar idea of multi-vendor site because sellers or companies are able to create their profile/account and post their products for sale while taking care of all the logistics/shipments. These multi-vendor sites then take out a percentage from each sale and make a large profit without having to buy any products or maintain inventory.

Best practices for successful email newsletters

Wednesday, February 08, 2017

Email marketing helps businesses to attract new customers while maintaining a close relationship with the existing loyal customers. Marketers can easily connect with the customers and prospects in a highly targeted way by a simple email and that is what makes email marketing by far the most effective way of growing your business. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent.

Common Tips, Settings & Recommendations to Optimize Performance in nopCommerce

Tuesday, December 20, 2016

IIS

Performance is the most painful point where we generally stuck while trying to optimize a website. Since we host nopCommerce on a Windows server and nopCommerce have very rich settings so if configured properly it can be done out of the box. In this article we’ll talk about common things to watch, choose & configure. Also, some best practices improving your nopCommerce website scaling on a hosted environment.

Why you should consider making your store site accessible

Tuesday, December 13, 2016

Why you should consider making your store site accessible

When it comes to web accessibility, only a handful of store owners in e-Commerce business understand what web accessibility is and why it is important. So, before we get into the details on why you should consider making your store site accessible, we should make sure all the readers know the definition of web accessibility.

Common e-Commerce pitfalls and how to avoid them

Wednesday, December 07, 2016

pitfalls

Today, stepping into an e-Commerce industry and launching an online store site is quite easy & fast. You can launch your e-Commerce website in just a few days and with a very limited budget. In fact, if you are using an e-Commerce solution like nopCommerce, you can have your store site up and running in less than five minutes. For many new store owners, the idea of starting an online business is an exciting experience and potentially rewarding in terms of finances.

How after-order emails can drive sales and improve customer experience

Tuesday, November 22, 2016

 

Emails that you send to your customers to notify them that the order has been confirmed or their item is on its way are the most effective in improving customer experience. Email marketing continues to be one of the top marketing channels that every retailer likes to use. ROI (return on investment) is one of the most captivating reasons why email marketing is beneficial in promoting your e-Commerce store. When done well, after-order email helps in communicating with the customers and can be one of the best customer relationship builder.

Some key things to always double check before launching your store site

Tuesday, September 20, 2016

You have invested time, effort and money in building a website so that you can launch a perfectly functional online store. The day has finally arrived as you have done all the heavy lifting. But, before you push the “GO” button, think again – Is the website ready?

Understanding the importance of analytics and why you should not run away from it

Monday, August 29, 2016

ecommerce analytics

Knowing how online shoppers get to your e-Commerce website and what they like to do once they are on your store site empower business owners to understand their customers and their needs in a better way. Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. But, how do you do that?

8 simple things you should avoid in your eCommerce website

Tuesday, July 26, 2016

Many store owners mistakenly think that it’s not so important how the online shop looks like when the selling goods are unique and the service is good. It’s the biggest delusion, small things can ruin all the efforts. Now online shoppers have a rather wide range of opportunities to buy online, more likely they’d prefer well-designed store with all the terms and conditions are clear to catch. But still there are some common mistakes managers make, when filling ecommerce sites like choosing inappropriate photos, using too many colors, displaying annoying pop-ups and so on. Please read more about content to be avoided in your ecommerce site not to miss the clients.

Four tools for fast creation of graphic content: aid for content managers

Monday, July 18, 2016

Running a nopCommerce-powered web-store requires some quick graphic tasks to be done: to decorate a newsletter header, make a poster for a quick sale, make an eye-catching promotional social network post. Because of that content managers usually are required to be jacks-of-all-trades. The same person must be skilled in writing content, doing mundane shop tasks, be aware of the tastes of the target group, and having the ability to produce engaging graphic content. The creation of graphic content requires separate competency from content managers who usually tend to have either copywriting or marketing background. It is a tricky task to produce even basic visual content for people with representational systems other than visual.

But can technology help with this task? We've chosen four tools which should simplify the creation of the visual content for social networks and newsletters.

Best practices for welcome emails that are effective in eCommerce industry

Tuesday, July 12, 2016

Your e-Commerce store site usually gets all kinds of visitors on daily basis. The online traffic includes new customers, returning customers and online users who are simply browsing your website. Out of all visitors, some online shoppers make a purchase and some don’t but there is a completely separate segment of online visitors who sign up for your email list. This segment of visitors are usually interested in learning more about your store, what products / discounts you have to offer and how signing up your email list can benefit them.

How to gain customers trust towards your e-Commerce store

Wednesday, June 01, 2016

gain customers

So, you offer a wide variety of products on your e-Commerce store site along with a flashy design, super-fast loading time and a user-friendly checkout process. You also have a great SEO and marketing strategy planned for your online store. All of these elements are very important in order to run a successful online business. But, there is one more basic and less common element that is equally important in order to get more sales and revenue i.e. Trust.

Some effective ways to increase Average Order Value (AOV)

Tuesday, May 10, 2016

order total value

Online business owners are always looking for ways to increase the revenue generated from their store sites. Some pay more attention to the advertisement in order to increase the online traffic and some focus on converting the online visitors to customers for a better conversion rate. None of these methods are wrong in any way because every approach focus on increasing profitability and revenue

But, there is one method that is overlooked by majority of online business owners i.e. trying to increase the average order value (AOV). Why increasing AOV matters? It matters because it ultimately benefits you as a business owner as well as your customers. Increasing the average order value is one the most simple and less excruciating way to increase the revenue.

Why you need a sitemap for your e-Commerce site

Tuesday, March 08, 2016

A sitemap is a quick access point that allows the visitors on your store site to see the hierarchy of your website and pages in a single glance. It is extremely important that you choose an e-Commerce solution like nopCommerce that allows you to create dynamic XML sitemap since you will be constantly deleting, editing and changing product pages.

Top features that every product page must offer

Tuesday, January 26, 2016

First impression is everything when it comes to impressing your potential customers and encouraging them to place an order on your store site. A lot of times, online businesses spent too much time tweaking the homepage and pay less attention to the rest of the store site. Yes, homepage is the first landing page and it should always be given priority. But, product page is equally important when it comes to converting online shoppers to your customers. The reason is quite simple; product page is the area of your website where “Buy now” button is available.

A few things to keep in mind before starting an online business

Wednesday, October 21, 2015

things to keep in mind

Do you dream about starting your own e-Commerce business as an entrepreneur? If you would like to be your own boss and you have a plan to start your own online business, the time is now. It is quite cheaper, easier and much faster to start an online business than ever before. But, that does not mean that is it easier to be successful in an e-Commerce industry. Being able to start your own business and being successful are two different things.

One of the best things about e-Commerce is that you can start a business anywhere in the world with the help of powerful solutions like nopCommerce, for free. nopCommerce offers comprehensive features that is easy to use for new online businesses, yet powerful enough for the most demanding ecommerce expert.

Key reasons why your e-Commerce store is losing business

Wednesday, September 23, 2015

key reasons

So, you are selling great products in the right market with an aggressive marketing plan but for some reason the sales are down; why? A smart way to get back on the right track is to identify the primary challenges that your online store site is facing. In many cases, the problem does not always come from the products, marketing plan, industry or your product advertisement but from your e-Commerce website. It is sometime quite tough for some business owners to pinpoint the culprit when sales are dropping. Here are a few key reasons why your e-Commerce store is losing business.

How good quality product images can increase the revenue of your e-Commerce store

Thursday, August 27, 2015

product image quality

In e-Commerce world, store owners use product images to influence the customers. Since the customers cannot touch, smell or see the actual product on a store site, images is the only way by which online shoppers are able to interact with the products. Due to this limitation, online store owners must use an e-Commerce software solution (like nopCommerce) that provides different tools to make the images stand out. Ultimately, if the images make your products look more attractive, online shoppers will be more confident in purchasing from you.

Many online businesses understand the fact that first impression count when selling online. This is the reason why many online merchants showcase their products from every possible angle and zoom to provide a real world experience on their store site.

Today we will discuss how good quality product images can increase the revenue of your e-Commerce store.

Why every online store should offer live chat

Wednesday, August 05, 2015

ecommerce live chat

There are many online stores that are suffering from inability to provide a real-time customer service. This can easily lead to cart abandonment as customers are disconnected from someone who can answer their questions in real-time. As the customer reaches the finish line of placing an order, something barricades the checkout process that abolishes the potential sale. The reason could be as simple as answering your customer’s question while they are adding product(s) to their cart.

Live chat has the ability to provide convenience and real-time answers to the online shoppers. An online store without a live chat feature can be seen as letting your customers walk around an empty store and figure out things themselves. Yes, it is understandable that these days many online shoppers are quite used to of figuring out thing themselves but there are a good number of people who leaves the online store just because they couldn’t find the product they are looking for or they had a question about return policy but nobody is there to answer their question. Yes, there is a “Contact us” page on the store site but if customer is interested in buying an item, they want answers right now, they don’t know how much time you as a store owner will take to respond back. It could be a day or two when you get back to your customer and the customer already ordered the item from some other online store..

Today, we will discuss why every online store should offer live chat.

How to enhance the customer experience on your online store

Friday, July 10, 2015

customer experience

Enhancing the level of customer experience on the website has become one of the top priorities for store owners because it is something that acts as a differentiator in this competitive e-Commerce industry. Even little details can make a big difference in terms of how customers feel about products and the company.

Many of us have heard this before that it is important to provide a positive customer experience. But the question is; how do you do that? Winning loyal customers is no longer providing quality products to the customers. Today, customers are more educated and have many options. They are willing to pay more money for convenience and better experience.

Your customers are constantly interacting with you as a business via many channels like email, social media, in-store visits and customer service. So, the definition of an enhanced customer experience is making your customers happy over all these channels and providing exactly what they are looking for.

Key elements that your store site homepage must offer

Tuesday, June 23, 2015

homepage

Why so much time, effort and money are being invested by many e-Commerce business owners on the design of the website? The answer is quite simple, to drive customers to conversions. One of the most critical things on an online store site is the homepage as that’s the first place where customers will interact with your online business.

We all have heard the famous saying “a picture is worth a thousand words” and it means that a good picture can easily tell a story and convey the meaning behind it. Just like this phrase, a homepage of an online store should have the power to tell your customers who you are, what you do and what you have to offer during their first interaction with the site. Any time, if your homepage fails to impress the online shoppers, they will go somewhere else to buy what they are looking for.

Here are a few key elements that you store site homepage must offer.

Why you should consider drop shipping in e-Commerce business

Monday, May 25, 2015

dropshipping

Drop shipping is a practice of order fulfilment that allows online merchants (or store owners) to sell online without having to stock inventory or ship orders. In the whole process, when a product is sold, the 3rd party wholesaler or manufacturer ships out the product directly to the customer and the merchant / store owner never sees or handle the product but still earns the profit. Drop shipping is a great way to start an online business conveniently and practicality without worrying about stock as it helps in minimizing the risks in the e-Commerce industry.

Today, we will discuss a few reasons why e-Commerce retailers should consider drop shipping.

Why it is important for store owners to understand the difference between user-experience and user-interface

Thursday, May 07, 2015

ecommerce user-experience and user-interface

The term “design” is a very wide-ranging and an ambiguous term. It is wide-ranging because it covers a wide range of categories in design. It is ambiguous because when someone says that he/she is a designer, it not a clear answer as there are number of responsibilities that are incorporated under the umbrella of term “designer”.

In e-Commerce industry, a bad design and cluttered website can easily drive away the potential customers from your online store. So, while planning the design of the store site, it is very important for store owners to understand the difference between user-experience and user-interface. If a store owner wants to hire a person to work on the design of the website and do not understand the difference between UI and UX; he/she might end up hiring a wrong person for the job.

In today’s technical environment, you will often hear the terms user-experience (UX) and user-interface (UI). Just because these two terms has a similar nomenclature, it does not make the meaning of both terms same. The most common misconception is that many people think that UX and UI is a same thing and terms can be interchanged but it is not true. The fact is that the user-experience is affected by user-interface but at the same time, is not depended on it.

Why is it important to choose a right domain name for your e-Commerce Business?

Tuesday, April 21, 2015

domain name

Choosing a right domain name is the first important step to a successful planning of an online business. Domain name is just like an internet identity for your online business which reflects who you are, what you do and what service / product do you offer to the online shoppers. The reason domain name is seen as an “internet identity” is because no two domain names can be same and while choosing a web address that is unique to you is a chance for you to select the best possible domain name that describes your online business (or e-Commerce store).

Many times, business owners do not put much effort in choosing a right domain name for their business which can be as devastating as choosing a wrong physical location for your business. Domain name is just like a virtual address for your online store so you should invest same amount of time, thought process, planning and effort to select a right web address just like how you would select a prime physical location for your business where shoppers can find you easily. Yes, it can be a little tedious process to come up with a good unique domain name that has not been taken yet but it is not that difficult if you think strategically.

Key trends that every e-Commerce store owner should watch in 2015

Monday, April 06, 2015

ecommerce trends

According to many researchers, 2015 is going to be an amazing year for an e-Commerce industry. In 2015, online store owners (or retailers) must bring their A game in order to survive in this competitive e-Commerce industry. Today, customers are not only knowledgeable but know what item they want on what price by doing a price comparison. Customers are also interested in knowing product reviews, availability of the product (or inventory) and expect free as well as fast shipping.

People are shopping online more than ever before. This makes it quite critical for online retailers to know what online shoppers are interested in buying and how they would like to buy. So, it is important for all retailers to keep an eye on all the ongoing trends.

Here are a few key trends for the year 2015...

How to make use of email marketing to promote your e-Commerce store

Monday, March 23, 2015

email marketing

Today, online businesses are making use of all possible channels to market their store sites and attract more customers. Email marketing continues to be one of the top marketing channels that every retailer likes to use. ROI (return on investment) is one of the most captivating reasons why email marketing is beneficial in promoting your e-Commerce store.

Some retailers think that email marketing was killed by spam, facebook, twitter and blogs. Well, the surveys tell a complete different story. If emails are kept short, interesting, and relevant by providing the customers (recipients) an option to unsubscribe, it does bring the revenue. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent (reference).

Today, we are going to discuss, how to make use of email marketing for promoting your e-Commerce store.

How to reward the customers on your e-Commerce website

Wednesday, March 11, 2015

reward customers

It is quite important to acknowledge the value of customers and rewarding them time to time as they strive to drive the business revenue. Rewarding your customers for being a loyal to your business ensures that they will return to your store to make their next purchase.

An infographic from Zendesk shows that acquiring new customers is an expensive process for businesses, so it’s vital that some of them become loyal to the brand and return for repeat purchases. The data also shows that 34% believe that exceptional customer service is the best way to build customer loyalty.

Rewarding is a great way to make a connection with your loyal customers to your brand. It shows that you care for your customers who play a significant role in the success of your business and you are willing to go above and beyond to make them happy.

Tips for a better onsite search feature for your e-Commerce website

Saturday, February 28, 2015

better onsite search

Have you ever wondered why onsite search is an important feature (or must-have) for your online store? An effective search feature offers a lot of potential benefits that can make your store online user-friendly.

As a store admin, you should always see the search feature on your site as a valuable communication system that provides answers (search results) to your customers on the spot depending on what product / item they are looking for. A lot of times, retailers pay more attention to search engine optimization (SEO) and forget about onsite search on their online stores. It is certainly a good idea to pay attention to SEO because that’s how the potential shoppers find your website on search engines. But, when customers are able to find your store site quickly via search engines and land on your site, they will expect a similar experience on your e-Commerce site. So it is quite important to make sure that your customers are not getting disappointed using the onsite search feature.

Here are a few tips for a better onsite search feature for your e-Commerce website.

Some common mistakes that new store owners make

Wednesday, February 18, 2015

common mistakes ecommerce

For many new store owners, the idea of starting an online business is an exciting experience and potentially rewarding in terms of finances. With all the excitement of starting a new online store, many store owners make some common mistakes by taking some crucial things for granted or do not consider taking some important actions carefully.

It is quite understandable that why these mistakes are made by new owners. Store owners are so much focused on getting off the ground with their new online stores that many times some important things are overlooked that can impact the business down the road.

If we try to take a closer look at these mistakes that new store owners make, there is a common pattern or trend that is being followed all the time repeatedly. Today we are going to discuss these common mistakes.

Why product reviews are a must-have for online stores

Monday, February 09, 2015

product reviewst

Product reviews are great for online businesses even the ones that are not positive. According to a 2009 study conducted by “The Nielsen Company”, 70% of the shoppers do trust consumer opinions / reviews posted online. These days, majority of customers look for online product reviews before purchasing a product. Statistics shows that e-Commerce stores that offer product reviews have increased their average order rate as compared to other online stores that do not offer this feature.

Today, we will discuss some reasons that makes product reviews a must-have for any online store.

Why your online store needs a wish list

Tuesday, January 27, 2015

ecommerce wishlist

What comes to your mind, when you hear the term” wish list”? The application of this feature is exactly how it sounds like: a list of things that you wish to get. As an online store owner, would you like your customers to be able to save products in a wish list so that they review or buy them later? Would you like your customers to be able to share their wish list with friends and family for gift giving?

Offering your customers a feature of wish list as part of shopping cart is a great way to build loyalty to your store site. Having the feature of wish list on a store site allows online businesses to engage with their customers in a smart way as it allows the shoppers to create a list of what they desire and their preferences for future purchase.

Key benefits of offering store gift cards

Friday, January 16, 2015

gift cards

Many times, the benefits of offering store gift cards (or virtual gift cards) are overlooked by merchants. Gift cards are vouchers that holds a certain money value, personalized with the recipients information and can be used as an alternative to payment method.

Businesses that look forward each year for the holiday season boost, gift cards can significantly make a difference in increasing their sales. One of the main advantages of store gift cards is that they can be easily branded, personalized and customized along with giving a full control to the store admins to track the usage in order to understand where the customer likes to spend money via gift cards

According to merchantwarehouse, gift cards eclipsed $118 billion in 2013, an eight percent increase over 2012. While e-gifting fueled a significant portion of the overall growth (increasing from just $300 million in 2012 to an astounding $3 billion in 2013), traditional retailer gift card volume grew as well, rising from $36 billion to $39 billion.

Today, we will discuss some key benefits of offering store gift cards.

Why your online store needs a reward points program

Sunday, January 04, 2015

reward points ecommerce

These days customers are educated, knows how to do comparison shopping and just a click away from the competitors. In today’s economy when customers are looking for save as much as possible, customer loyalty programs or reward programs are more important than ever. Remember, for any business, it costs more money to get a new customer as compares to getting revenue from your existing customer.

There is no doubt about the fact that every business needs new customers but the easiest way to get more sales/revenue is from your existing loyal customers who knows your company/brand and the products/services that you offer. So, it is quite important to make sure that your loyal customers who are buying from your store instead of going to competitor’s site are being rewarded.

How to optimize the checkout process for your online store

Thursday, December 25, 2014

optimize the checkout process

These days’ people prefer to shop online because it is one of the most convenient ways to buy anything from anywhere. Online shopping gives the power to the customer, to quickly compare the prices with other stores and find unique products at lowest prices. An important part of online shopping is the checkout process. Every business owner’s target is to get better conversions, more sales and reduce shopping cart abandonment.

We have discussed earlier that shopping cart abandonment is quite prevalent in an online business and it can be very frustrating for any business owner. One of the main reasons for the shoppers to abandon their online shopping cart is a poor checkout process. A poor or complex checkout process often aggravates online customers and they leave the store site without buying anything.

Today, we will discuss some latest checkout trends that e-Commerce websites should adapt to optimize the checkout process for a better user-experience.

Increasing order value by crafting a cross-selling and up-selling opportunities on your online store

Tuesday, December 16, 2014

cross-selling and up-selling

For any online business, one of the easiest ways to increase the order value and revenue is to sell more to the customer. As a business owner, you should never underestimate the importance of an existing customer. Always remember one rule of thumb, it cost more to find a new customer than selling more to your existing one. Your existing customer will always be less sensitive to the price and more loyal to your store as compared to a new customer.

Key shipping strategies for your e-Commerce Business

Thursday, December 04, 2014

Key shipping strategies

A shipping process is quite intricate when it comes to running an e-Commerce business. You can sell a large number of products on your e-Commerce site but your online business cannot be successful if can’t get those products in customer’s hands safely and at an affordable cost.

Many online customers reconsider their purchase decisions when they realize that shipping and handling charges are quite high. This often leads to shopping cart abandonment that can be quite frustrating for any business owner.

Today, we will discuss some key shipping strategies that can be useful for your e-Commerce store.

How to prepare your e-Commerce store for the holiday season

Tuesday, November 25, 2014

customer feedback

Holiday season is indeed one of the most profitable times of the year. It is quite important for online businesses to identify a strategy in order to make sure that their site is ready for the holiday rush. Some retailers focus exclusively on their ability to put together the received order quickly and efficiently while some focus specifically on the performance of their store site so that the website is ready for the heavy online traffic. It might be surprising for some but there are times when many e-Commerce entrepreneurs in their first few years don’t even get time to plan for the holiday season because of their busy day-to-day routine of running an e-Commerce store

The key to taking advantage of holiday traffic is to pay attention to all areas rather than focusing on one single thing. A holiday strategy, if executed correctly, can be a difference between a great successful season and disappointment.

Choosing the right checkout process for your e-Commerce store: One-page vs Multi-page

Saturday, November 15, 2014

One-page vs Multi-page

Shopping cart abandonment is quite prevalent in an online business. It can be a quite frustrating for any business owner to see abandoned shopping carts on their online stores. As the customer reaches the finish line of placing an order, something barricades the checkout process that abolishes the potential sale.

A confusing checkout process can easily lead to shopping cart abandonment. It is the business owner’s job to get his/her customer through the checkout process as fast as possible. In order to overcome the rising concerns about incompetence checkout, e-Commerce stores (including nopCommerce) have adapted some new trends like one-page checkout in order to reduce the number of steps in the checkout process. But, technically, a one-page checkout is no different from a multi-page checkout as it requires the same amount of information but in a condensed one page.

For any business owner, choosing the right checkout process for an e-Commerce store is quite crucial. So let us compare one-page checkout with multi-page checkout and how these two processes impact the purchase time and sales.

How to make your e-Commerce site look more professional

Wednesday, November 05, 2014

How to make your e-Commerce site look more professional

The web design industry is moving forward at a very fast pace and the trends are changing all the time. As technology evolves, it is easy to fall into the trap of bad designing or following some old trends that might make your website look unprofessional. An ugly layout and cluttered website can easily drive away the potential customers from your online store. Remember, no one wants to shop on an unintuitive or clunky website.

So, the question is – How to make your online store site enticing for the online audience? Here are some tips for improving your e-Commerce site and make it look more professional.

How a blog can help your growing e-Commerce business: Part-2

Wednesday, October 29, 2014

e-Commerce blog

What’s holding you back from writing blog posts for your e-Commerce business? Is it that you don’t have enough ideas?

If you read Part-1 of this series, we went over some points on how a blog plays an important role for the growth of your e-Commerce business. Blog is a great way to have quality content on your website related to your products/services.

But, how do you come up with quality content for your blog posts if you are not a writer? A lot of business professionals (or owners) do not know what to write. Remember, as a business professional (or owner), you deal with many clients or prospects. You understand a potential customer’s needs in your industry and get asked perhaps thousands of questions every month. Most commonly asked questions can be your next blog post.

Today, we will discuss a few ideas that can inspire you as a business professional (or owner) to write quality content for your e-Commerce blog:

Best ways to get feedback from your customer

Tuesday, October 21, 2014

customer feedback

For any business, customer feedback is paramount for knowing your customer’s needs and expectations. In order to be successful in your business, you must listen to your customers. The feedback from your customer is very valuable information that can help you improve your product and services. Asking for a feedback from your customer helps you build strong relationships and increase customer satisfaction.

Bill Gates said – “Your most unhappy customers are your greatest source of learning.”

At the end of the day, the only reason your business is able to survive in the market is because of your customers. So, you better listen to your customer who pays you for your product and services. Let us discuss some easy ways by which you can gather feedback from your customer:

How to start an online business: a startup guide

Tuesday, October 07, 2014

how to start online business

A lot of people have a desire to start their own business. If you are one of those people and have an idea that you believe will bring you a fortune, you may have already considered setting up an online store.

There is no doubt about the fact that online business is the best approach in today’s market as there are more consumers shopping online than ever before. Sure, anyone can throw up a website (or a blog) with some products/services on it but how do you actually get potential customers on your website?

Here is a list of things that you need to understand in order to start a successful online business

What is Google Analytics and why it is beneficial to use it for your business website?

Tuesday, September 30, 2014

google analytics

Today, many businesses are focusing on content marketing in order to attract a clear defined audience. Google Analytics is one of the widely used tools to get all the data and monitor online traffic on websites, social tools, ads and videos etc.

Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. In today’s competitive market, it is not enough to have a small counter on your website footer for counting the number of visitors on your web page. You need a complete tool like Google Analytics that helps you to understand ways to reach your audience / customers or how to make it easier to server your current customers and win new ones.

Shop Till You Drop: Why Maximizing Mobile Usability is Essential for Your eCommerce Store

Tuesday, September 23, 2014

shop till you drop

Let’s face it: Customers are increasingly turning to the Internet to make their purchases. In fact, eCommerce sales have increased by 16.4 percent year over year and are estimated to continue growing by at least 13.8 percent in the future. A successful eCommerce strategy requires more than a website where customers can purchase your products. The question isn't if you should take advantage of the eCommerce space, it's how you can capture a portion of the market.

Top 5 modern SEO myths in e-commerce world

Tuesday, September 16, 2014

search engine optimization

Search engines are the most common medium by which businesses present their products or services to their target customers. An e-commerce store, which is an online business, should certainly focus on SEO (Search Engine Optimization) because every business owner wants to showcase their online stone on search engines.

Yes, focusing on SEO is like marketing your online store on the web. But, SEO is one of the most common misinterpreted terms in the marketing world as it comes with a lack of clarity. SEO is not a magic and it does ignites a number of myths.

Let us discuss top 5 modern SEO myths in e-commerce world

Why a Responsive Design should be a priority for your business website?

Tuesday, September 09, 2014

responsive design in e-Commerce

When your customers visit your online store, what do you think they are using as a primary device these days? Majority of people are either using a smartphone, tablet or some kind of mobile device in order to go on the web. With the increasing number of mobile devices, it has become very important to have a website with responsive design that works in a same matter across multiple platforms/devices.

How a blog can help your growing e-Commerce business: Part-1

Wednesday, September 03, 2014

e-Commerce business

When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.

Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.

Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.

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