eCommerce is largely about getting your math right. The future of eCommerce is uncertain, so it is important to look into the past, present, and future to understand the customers’ demands and create an exquisite experience for them. Looking from the customers’ perspective becomes important.
So, let us unveil the mystery of the eCommerce industry so that the marketers and retailers can understand the predictions and adjust to these strategies.
Chatbots- The Definite Future
In the coming decade, we are likely to see an increase in the use and popularity of Chatbots in eCommerce. Brands like H&M and Sephora are leading their way with the chat application to understand the preferences and the prices, the potential customers are intending to pay. The idea of bringing personalization into eCommerce has proved to be a difficult concept for many retailers but bringing Chatbots could give a personal touch to eCommerce realm.
Creating Sustainable Future with Artificial Intelligence (AI) and Machine Learning
Improving the search of the product goes together with AI-assisted personalization to display the most relevant product. By combining the power of machine learning and data mining, marketers and retailers will improve predictive personalization and gain a deeper understanding of customers’ preference and needs.
Road to Virtual Reality (VR)
Isn’t VR just for Gaming? How is it relevant to e-commerce? These questions might be arising. But! Google has its hands-on on new VR project which lets the customers see the products that they are probable to purchase without leaving the four walls of their house. Also, China’s Shopping Giant Alibaba.com with Buy+ shopping platform allows the customers to browse through departmental stores and select the products. VR is the next big thing with eCommerce.
Connecting Your Home Through Embedded Buying
Voice assistants like Siri, Alexa and Cortana are becoming popular with each passing day, but embedded buying will replace our needs to interact with the digital store fronts. Augmented Reality will play an important role in your day-today life and will provide in-store shopping experience, regardless of the location. Over the time it will tell you about what clothes fit you well and what makeup shade should be used on your skin tone! With embedded buying, the customers will experience a level of personalization which will directly lead to an increase in sales.
Pop Up Shops- Finding the Perfect Space
“Showrooming” and “Webrooming” have been the buzzwords when it comes to eCommerce where the customers can visit a local store and shop online or vice versa for cheaper rates. Selling the product online, e-commerce miss on the webrooming aspect for which Pop Up Shops could provide us the answer. Pop Up shop is a temporary retail event that might be here today and gone tomorrow through which the retailer has the benefit of reaching the corners of the market.
The future of eCommerce is still unclear. But any prudent e-commerce business owner should be ready with his armor on to take in any new eCommerce revolution that will be there in the next decade.
Author Bio
Bhoomi Mehta is a techno-commercial leader with 20+ years of cross-functional expertise across Consulting, Operations, Marketing & Sales, Application Portfolio, Web Content Management, Product Engineering & Lifecycle Services at Cygnet Infotech.
Having worn several hats over the years including Consulting, Mentoring, Training, Project Management, Quality Assurance, Marketing & Sales, Bhoomi actively shares insights on latest and important issues related to nopCommerce and leading technology platforms.
Comments
Thanks for article.