eCommerce Blog - Page 16

So you have invested time, effort and money in building a website and launching a new product, now what? Do you think, all you have to do is just sit and wait for all the cash to fly in?

Hate to break it to you but customers are not going to find your website and start buying your product if you are not doing anything about it after the launch. So, how to get from the first phase where no one knows you to the second phase of your first 100 customers who are willing to pay for your product (or service)? Here is a comprehensive list of a few tactics that can help you in getting your first 100 customers.

How can you tell your prospects what you do, describe your product’s features, and talk about your services on your eCommerce site?
You do all these with web copy—those written words on your website. It can be a few lines explaining your value proposition, brief notes on your About Us page, or hundreds or thousands of words on your homepage detailing why you exist.
Beyond telling your brand story, great copy helps your eCommerce business rank higher on Google and out-rank your competitors, generates more leads and increases your ROI. So you need to know how to write the perfect copy. Here are some tips to guide you.

Does any of your product descriptions tempt online shoppers to buy a product(s) from you? Or do you simply describe the product and let the customers decide if they want to buy that product from you or your competitor?

Instagram is a unique marketing tool in your arsenal, and you want to make sure you're using it. This photo sharing platform has millions of users all over the world, and it provides you the perfect space to share your product with them. Here are 10 tips that will help you improve your sales on Instagram and get noticed.

When it comes to having a powerful eCommerce business, one of the most important things you need is a good tool. There are tons of tools that you can utilize to help make your website run smoothly, and help you keep up with everything from the shopping that is being done to the services that your website provides. Remember that running an eCommerce website is a huge undertaking, and it takes in a lot of data from people all over the world. The right tools can make or break your business easily.

What if you require advanced content management features as well as shopping cart functionality? Now you can use both of this using nopCommerce - Umbraco integration.

Umbraco is an ASP.NET based fully-featured, open source Content Management System well-known for its flexibility and great editing experience. nopCommerce is the leading ASP.NET based open-source eCommerce platform with comprehensive features, applicable for all types of users from new online businesses, who are going to grow fast, to the most demanding eCommerce experts.

One of the most important things customers are looking for these days is not just a quality product, but also a great customer experience. People are tired of being pitched to by faceless corporate entities and are looking for brands which can connect with them on a more personal level. But, even if you have managed to sell your product or service, that doesn’t mean that you should stop providing a great experience for customers, especially when it comes to providing timely and accurate customer support.

When it comes to eCommerce, it is all about providing exquisite experience through appropriate and relevant website features, functionalities, layout, design and theme to generate more revenue. An online merchant understands the privileges of providing excellent user experience to his customers since it has a direct impact on sale than any other tactics such as product features, quality, advertising, and marketing strategy.

Throughout history there have been many great pairings that bettered the world of man; Batman and Robin, salt and pepper, peanut butter and Jelly, Google and the ever-curious mind…and today we are excited to say is another day where two great things come together to make something amazing.

It's not about you, it's about your customers!

As freaking, enchanting or intrusive that it may sound, “Effective Personalization” is the key to ecommerce success. Over 74% of marketers say targeted personalization increases customer engagement leading to increased sales. E-sellers are facing a stark new reality in a modern online marketplace - aggressive selling via all multichannel approaches, the competition is heating up real fast! From defining your segment, creating personas to analyzing anonymous personalization, true success lies in collaborating effective personalization, leveraging what you know based on past and current interactions, profile management to store key customer attributes and strategically utilizing emerging technology.