Greeting your customers with a personalized experience is not only going to improve the first impression but will also set your eCommerce store apart from the competitors. Adding personalization to the business website is part of enhancing the level of customer experience that has become one of the top priorities for store owners because it is something that acts as a differentiator in this competitive eCommerce industry. Even little details can make a big difference in terms of how customers feel about products and the company.
Learn about several ways to personalize the experience of your customers here: https://www.nopcommerce.com/learn-how-to-create-a-personalized-shopping-experience-for-your-customers