Case study title

Bateel: 10 times growth in sales with a new nopCommerce store

Statistics #1 10 times online sales growth
Statistics #2 200+ user sign up in a month
Statistics #3 5 plugins developed for this project

Challenge

Bateel had their previous store on Wordpress, the website was not well protected against viruses and its performance was very poor.

The client needed a new site with well organized order and fulfilment management, reporting, help desk, user login through social networks as well as a CRM integration.

Solution

Citytech recommend to create the new site on nopCommerce as it would be highly secure: HTTPS is easy to implement and log files can be viewed for attempted or security threats.

To meet the requirements, Citytech used out of the box features such as order management, capture payment, handling, and shipping. They set up various types of Nopcommerce reports for order status, payment status, and low stock report. Default nopCommerce product review and management functionality was also used.

Some additional plugins were developed to meet specific requirements. Citytech customized user redirection according to their IP geo location (US / Canada / Europe). They have integrated MailChimp, added one page checkout, currency calculator, showing estimated shipping price, customized filer with shop by option. They have also set up Google Analytics to track conversion.

Within this project, data migration and custom payment gateway integration became a challenge at some point. However, having written small import scripts Citytech managed to import all the products in nopCommerce database.

Result

As a result of a shift to the new platform, Bateel saw a 10 times growth in their sales. They’ve also got 200+ user sign up per month.


Citytech is a nopCommerce silver partner. The company is based in Kolkata and Dubai. It is a Microsoft Gold Certified Partner and an experienced NopCommerce developer, be it store design, customization or plugin development.