In today’s complicated marketplace, every eСommerce business owner is looking for new ways to make his business thrive. It’s not easy, as there are many giant companies like Amazon and AliExpress who spend billions to consistently improve their branding and advertising.
If you’re an eСommerce entrepreneur who’s looking to get a piece of the pie, you shouldn’t be afraid to attempt to do it. In fact, the more confidence and faith you have in your work and the better you perform at your work – the more chances you’ll get to accomplish exactly what you want.
Never start your digital marketing journey without goals. Set the expectations clearly and lead your way to the top using a roadmap made of small, progressive tasks that lead to the big objective.
In today’s post, we’ll cover 5 effective advertising strategies and ideas that many successful online eCommerce businesses tend to leverage. Choose one or two, experience them fully, collect the feedback, optimize, and scale. If one doesn’t work, try the next.
1. Target and Retarget Your Audience with Facebook Ads
Facebook is surely the most popular social media network out there. Facebook’s also a great advertising option for eCommerce stores due to several reasons:
- Facebook offers the most advanced targeting features (limitless campaign options)
- Most people spend time on Facebook or Messenger because the majority of the population is accustomed to Facebook. If you chat internationally, you’re likely to add that person on Facebook.
- Unlike Google and YouTube, Facebook’s advertising options prioritize demographics and interests over clicks and numbers. Therefore, making eCommerce sales becomes extremely easy once you tailor the understanding of your target audience.
Use Facebook’s pixel to record all the visitors that come from Facebook. The pixel analyzes their actions and steps and allows you to automatically send personalized advertisements based on your visitors’ actions. Here’s an advanced Facebook remarketing guide for improving eCommerce sales.
Pro Tip: In order to improve your Facebook retargeting strategy you can use a tool like Rebrandly URL Shortener. With Rebrandly is possible to retarget people that click on the links you share on social, even if the links don’t point to your website. This feature allows you to grow your ads' audience using also news and content of different websites.
2. Reach Your Fans Through YouTube Videos
YouTube, the 2nd largest search engine, owned by Google, the 1st and the most advanced engine, is one of the most effective marketing channels for eCommerce sites.
YouTube has a billion users. It has amazing targeting and retargeting features, and it is one of the best ways to reach various audiences according to their real interests and preferences.
When people watch videos, they are often looking to accomplish something:
- Solve a problem (learn, fix, or improve something)
- Satisfy a need (entertainment, health, social)
- Satisfy a desire (X object, Y thing)
Of course, there are more reasons why people watch videos in general, but these are some of the most common ones.
By simply acknowledging the purpose of videos, you can showcase your products and eCommerce site as a solution to your prospect’s needs, wants, craves, desires, problems, etc.
Develop a high-quality video that showcases a product and start featuring it on videos that are most likely to be frequented by your specific target audience. Observe the feedback, optimize the process, and repeat with other products. Here’s a YouTube advertising guide for eCommerce that should help you with the technical process.
3. Improve Your Brand’s Awareness Through Niche Influencers
Whether you own an eCommerce store, an affiliate marketing website, or a personal blog, niche influencers will definitely improve your business performance.
John Farwell, Marketing Specialist at Essay Geeks service, has made a great point here:
“Consider this for a moment: most individuals will follow someone with “authority”. If a doctor says that a drug is fine, the majority of the people will simply believe him. If a famous soccer player keeps promoting a shampoo, millions of football fans will start building preferences towards that specific shampoo. Whenever they’re in front of a decision, they’ll choose the shampoo that the famous football player has promoted.”
Therefore, you may easily approach blogs, magazines, or individuals that are closely related to your eCommerce niche but not in direct competition. Negotiate a price and allow them to expand your brand’s awareness and reputation. The sales will follow.
4. Advertise on Wearables and VR Technology
Every big technology company has started to focus on wearables. Other companies are now starting to implement VR and AR technology for business solutions.
All in all, the world’s quickly changing due to all these major technological breakthroughs that will allow for a more advanced lifestyle.
Before every marketer thinks about it, you should start advertising your eCommerce store on the “new tools” that keep popping up every now and then.
5. Forum Advertising
Forum advertising can be done in two ways.
- You consistently provide valuable information and solutions by being an active member of a forum
- You use the forum’s advertising features to place your brand’s logo and proposition in front of hundreds and thousands of people.
Either way, you win. Forums are a great place to interact with a very carefully selected audience. Customers who spend time on niche forums looking for solutions and guidance are already in an advanced stage of purchase – push them just a bit and they will “crack”.
Advertising your eCommerce store isn’t rocket science but it isn’t an easy task either. As a matter of fact, it is what you make it. Every strategy’s success is heavily dependent on the applicant’s skills, mindset, and knowledge. Oh, let us not forget about consistency!
If you want to prevail in your niche and become the #1 player, you must really start working. Work both hard and smart. I’d emphasize “smart” because the better strategies you choose to implement and the more focus you put on them the better results they will bring.
Author: Chris Richardson has been working as an editor at a publishing agency in London, UK for 5 years. He is also a professional content writing expert in such topics as career growth, self-improvement, blogging, and technology innovations. Feel free to connect with him on Google+.