It doesn’t matter whether you’re starting off your eCommerce business or you’ve been operating for a while, and you’re looking for new ways to boost your existing sales, the main thing you want to think about is SEO.
With a better SEO ranking, you’ll move your business up the search engine results page, helping you to generate more leads and therefore, more sales. Today, we’ll explore seven of the best practices to improve this ranking so you can double, even triple your eCommerce sales.
See Where You Stand
It’s impossible to start optimising your content and trying to improve your SEO ranking if you don’t know where your store stands at the moment. For this information, you’ll need to analysis your content and your website.
Fortunately, this is made relatively easy using website tools such as SEO Analyzer or SEO Site Checkup.
Ensure Perfection in Every Piece of Text
It doesn’t matter what kind of text you’re referring to; you need to be sure that it’s perfect for the world wide web. For example, if you were about to buy some Nike boots and the product description was full of errors and spelling mistakes, the chances are that you probably wouldn’t buy the boots.
You’d probably leave the website and never return. This means you’ll need to go through all of your content to ensure that it’s perfect.
One of the main things you’ll need to check is your grammar as poor grammar can seriously harm your SEO ranking. You can use online resources such as State of Writing to brush up on your knowledge.
Optimizing Your Content
One of the main things you’ll need to think about changing to boost your SEO ranking is your content. Whether it’s your product descriptions, your blog posts or your landing page content, there’s plenty of work to be done.
You’ll need to consider your keyword density, your readability and the accuracy of your content. Understandable, this is a time-consuming job, but it can’t be rushed. Instead, you can outsource the tasks to SEO copywriting services, such as Boomessays or Essayroo.
Optimizing Your Website
Now that your content is optimised, you’ll then need to draw your attention to optimising your eCommerce store.
There are a few things you can consider. For example, is your website optimised for mobile devices? Is your website fluid and easy to use and navigate? If the answer is no, this is what is harming your SEO ranking.
Using online tools such as Small SEO Tools and Moz’s SEO Toolkit, you can easily identify and rectify any problems you’re having.
Utilising Title Pages on Product Pages
One of the most common mistakes you can make when running an eCommerce store is not using unique title tags on each of your product pages. This can seriously harm your SEO ranking.
To look for what your existing title tags are, hit CTRL-U on the website you want to check. You may be thinking ‘hold on, how can I not repeat title tags if I’m using keywords?’ Instead, you need to adapt these keywords into ‘key phrases’.
This is the term that users will search to find your products and your product pages. Try to keep these phrases under 70 characters and place your key phrase at the beginning of your title tag, and you’ll see a dramatic boost in your SEO ranking.
Ensuring Your Content is Valuable
Surprisingly, Google will rank your website depending on how valuable your content is to your readers. This can be quite a tricky guideline to master as you need to define what makes your content valuable and informative to your readers.
One of the best ways to approach this is by writing out your first draft and then re-reading it through to make sure that you’re communicating the exact message that you want to communicate.
For example, if your headline is ‘Top ten backpackers for hikers’ does your article answer which are the top ten backpackers for hikers or is it merely an article filled with links to your store? Provide value to boost your ranking.
When editing your content, you can use professional writing services, such as Ukwritings and Academized to ensure you’re communicating everything that you want to say.
Consider the Length of Your Content
Hand in hand with the consideration above, it’s important that you consider how long your content is as it directly affects your SEO ranking. For example, a valuable piece of content accordingly to Google should be around 2,000 words.
Of course, this solely depends on the nature of your article as a valuable article could still be around 500 words in length. To track your word count in real time using tools like Easy Word Count.
As you can see, there are plenty of things you can do to boost your eCommerce store’s SEO ranking, all it takes is a bit of hard work and motivation to be the best! Once completed, you’ll soon see a massive increase in your lead count leading to a more successful business!
BIO: Gloria Kopp is an ecommerce marketing consultant and a content writer at Paper Fellows. She write professional advice columns at Microsoft and Australian Help blogs. Gloria is an author of Studydemic blog where she writes her guides and reviews with students and educators.
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