Enhancing E-commerce: The Significance of Full-Text Search

Enhancing E-commerce: The Significance of Full-Text Search

Did you know that 43% of all shoppers go straight to the search bar when navigating a website and are as much as three times more likely to convert than non-searchers? That’s why, speed and relevance are key to increasing sales.

A Harris Poll survey of 10,000 customers worldwide found that 76% abandoned a retailer after failing to find a product they wanted. It means that you lose more than half of your revenue due to insufficient use of advanced search technologies. Such technologies improve the user experience, making it easier for customers to find what they're looking for. This increased usability leads to higher conversion rates, as customers are more likely to complete purchases when there is less friction in the buying journey.

In a highly competitive environment of e-commerce, efficient search functionality has become the backbone of successful online stores.

What is Full-Text Search?

Full-text search is a powerful technology that enables users to search through large volumes of text-based data quickly and accurately. Unlike standard search, which relies on exact matches, full-text search engines analyze the content of the website to retrieve the most relevant results. This means that users can input natural language queries, and still receive relevant results even if the search terms don't precisely match the content.

Full-text search

Why is Full-Text Search essential for online stores?

  • Improved user experience: With the help of full-text search, online shoppers can conveniently find their desired products with minimal effort. This not only increases the satisfaction level of customers but also enhances the probability of repeat purchases.
  • Increased conversion rates: Most online shoppers prefer using site search while visiting an e-commerce store. Furthermore, those who rely on site search are 2-3 times more likely to make a purchase compared to those who rely solely on browsing. That’s why it is an effective investment for e-commerce stores to provide full-text search functionality.
  • Competitive advantage: In the highly competitive e-commerce landscape, providing a seamless search experience can set a store apart from its competitors. Online shoppers tend to return to sites where they can easily find what they're looking for, leading to increased brand loyalty and word-of-mouth referrals.
  • Mobile optimization: Many consumers now shop on-the-go using smartphones and tablets. Full-text search engines are designed to perform efficiently across various devices and screen sizes, ensuring a consistent and user-friendly experience regardless of the platform.
  • Adaptability to product diversity: E-commerce stores often offer a wide range of products across multiple categories. Full-text search excels in handling diverse datasets, allowing users to search for products based on various attributes such as color, size, brand, and more, thereby accommodating the diverse needs of customers.

Advantages of nopCommerce full-text search

With the Full-text search plugins from the nopCommerce team, you can effortlessly integrate this feature into your nopCommerce store. You can easily install and configure the plugin with detailed step-by-step instructions.

nopCommerce Fast Full-text Search is implemented in two plugins: Fast Full-text Search based on Lucene and Fast Full-text Search based on Elasticsearch. These are two top solutions in the field of search engines that are used in enterprise e-commerce all over the world. Thus, you can choose a more suitable search engine for your needs.

Here are two main reasons to use Full-text search plugins by nopCommerce:

It is really fast. nopCommerce Fast Full-text Search is based on Elasticsearch and Lucene. They are tailored for navigating massive data sets, indexing every product and description instantly ensuring the highest search speeds.

It offers high-relevance search results Elasticsearch- and Lucene-powered search analyzes all the texts in your nopCommerce store and shows the most relevant results. Features like auto-complete and typo tolerance optimize search speed and enhance the overall shopping experience.

It is easy to install and configure Whether you're a seasoned developer or a merchant, you can easily install and configure the plugins with detailed step-by-step instructions.

In Conclusion

Full-text search is not just a feature, it's a necessity for e-commerce success. With Full-text Search, you can enable your customers to find products quickly and efficiently. These plugins are open-source, giving you the flexibility to customize them according to your unique requirements.

Lucene and Elasticsearch technologies used in nopCommerce Fast Full-text Search plugins are highly efficient, so the choice between the two plugins depends on your technical requirements. And if you don’t have any specific search requirements, you can choose any of these plugins as they both will help you improve your online store performance.

Maximize your store's conversions and elevate customers' shopping experience with nopCommerce Full-text search!

Maximize your store's conversions and elevate customers' shopping experience with nopCommerce Full-text search!

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Comments

6/14/2024 8:20 AM
What are the differences between the two options? Which one is better? Is it possible to have a demo and see how both works on the same website?