Google Analytics, email marketing, site optimization, landing pages, and call-to-actions buttons – these are among the most important elements of eCommerce marketing strategies employed by online businesses these days. You might be using them as well.
Unless you have been living on a deserted island, you have probably heard about GDPR. The GDPR is one of the most comprehensive data privacy law till date and is bound to affect your online business (or company) if you operate or have customers within Europe. Every business is different, some of you might need more preparation than others to comply your nopCommerce site for GDPR. But, there is no need to panic. Here is a handy breakdown of what GDPR is, how it affects your online business and most importantly how you can prepare your nopCommerce site for GDPR.
In nopCommerce the PAngV (= price information regulation), which I also refer to as base price, is supported since some versions. The law itself also regulates other things such as the indication of value added tax, etc. - more about this later.
According to the Distance Education Enrollment Report 2017, published by Digital Learning Compass, more than 6 million students were enrolled in distance learning programs in the Fall of 2015. Take a moment to let that information sink in. 6 million students in a single semester. In 2015! The industry lacks specific information on the current state, but we may safely assume that those numbers are higher at this moment.
When a brand manages to build a community around its products or services, you may call it successful.
Marketing automation is a process that uses tools or software programs to automate marketing processes. Albeit adequate, this definition doesn’t provide any insight as to what marketing automation actually does. It can be as simple as installing a select button on a web page or as complex as a Twitter bot that includes artificial intelligence with natural language processing. It can mean installing a CRM or analytics systems. It also covers a wide range of software tools and marketing channels.
In today’s complicated marketplace, every eСommerce business owner is looking for new ways to make his business thrive. It’s not easy, as there are many giant companies like Amazon and AliExpress who spend billions to consistently improve their branding and advertising.
eCommerce trends are always shifting. People are shopping online more than ever before. This makes it quite critical for online business owners to know what online shoppers are interested in buying and how they would like to buy. So, it is important for business owners to keep an eye on all the ongoing trends.
Once thought of as only a passing novelty, voice search and digital assistants are here to stay. These days, 20% of searches on an Android are voice searches. Word recognition errors have also decreased over the last few years: less than 8%.
A customer visits an eCommerce store site to find a bag pack. From the featured products on the homepage, he picks a bag pack that looks great and meets his requirements but there are no reviews from other customers for this product. He goes on a different eCommerce site and finds a similar but different brand’s bag pack. This product page has 10 customer reviews posted on it and the majority of the customers are talking about the great quality and how spacious it is. What store site do you think this customer is going to buy the product?