eCommerce Blog - Page 13

It's not about you, it's about your customers!

As freaking, enchanting or intrusive that it may sound, “Effective Personalization” is the key to ecommerce success. Over 74% of marketers say targeted personalization increases customer engagement leading to increased sales. E-sellers are facing a stark new reality in a modern online marketplace - aggressive selling via all multichannel approaches, the competition is heating up real fast! From defining your segment, creating personas to analyzing anonymous personalization, true success lies in collaborating effective personalization, leveraging what you know based on past and current interactions, profile management to store key customer attributes and strategically utilizing emerging technology.

Search engine ranking depends on two main elements – optimization and content quality. Unfortunately, most marketers neglect the latter and pay attention only to the keyword density. This makes their posts too boring and technical, which eventually deteriorates webpage ranking.

If you want to win over new customers and grow business in the long run, you need to focus on high-quality content creation. In this article, we will show you 9 reasons why it is important to write for your customers and not for SEO.

Today online trading is one of the most popular and promising ways to earn money. This type of trading allows you to choose the direction in which you want to work and also gives an opportunity to launch a business without large investments.

It’s just a fact of being in a business: one day your customer will complain about something whether it is about your service, product or website. Somewhere down the line, there will be a hiccup and it is the nature of the business that involves dealing with people / customers. But often, some complaints can be avoided if you allow your customers to easily communicate with you, get back to them in a timely fashion and allow them to provide feedback via different channels.

For businesses wishing to get that competitive advantage, having a multilingual website is a big step in expanding the customer base. Though it’s often overlooked, making your online store site multilingual is an effective way of acquiring greater sales.

The internet can be a dangerous place to conduct an online business, especially when no (or minimum) security measures are in place to protect the business. According to kount, global holiday fraud attempts increased 31% in 2016. CNP fraud losses are projected to increase by $3.2 billion over the next 4 years. And mobile commerce – 2X more likely to involve fraud – is growing at least 30% a year.

Emotions play a larger role in our decision making than we sometimes realize. They will – either consciously or subconsciously - impact who a customer acts and reacts to your brand and offer. This is true of all businesses, no matter what product or service is being sold. Dependent on the emotional connection, the customer will react accordingly.

The holiday season is here and by now, hopefully, all eCommerce store owners have prepared their stores for the upsurge of traffic and sales. Over the years, customer shopping behavior has made it pretty clear that this is the best and most lucrative time of the year for all online retailers. However, all of this comes at a price of the wild competition.

Your nopCommerce website is one among thousands. According to Builtwith.com, the nopCommerce installation package was downloaded for more than 1.7 million times and apart from these, there are many more eCommerce businesses flourishing day and night.

Just as brick and mortar stores need to worry about floor plans and visual merchandising, online retailers need to consider the importance of a well-designed nopCommerce themes or as many call them nopCommerce Template. As a small / medium business who’s outgrown your current system, you’ve indeed made the right choice by choosing nopCommerce for your online store. So how can you take it forward to the next level of growth by choosing the best template?