Typically, the buying journey begins with a Google search. 94% of customers who purchase health products also start their shopping online. Keeping these statistics in mind and the fact that healthcare costs have been rising over the past 70 years, building a medical supply store is a good decision.
Medical equipment eCommerce is a niche yet a highly lucrative market that has its specifics and benefits. To be successful in it, store owners (and developers working on such websites) need to follow a few simple rules and keep up with the latest trends. We’ve gathered this information and presented it in our hands-on guide.