eCommerce Blog

How to improve writing communication for eCommerce manager

How to improve writing communication for eCommerce manager

If you are a manager, the chances are you write a lot. You receive and reply to numerous emails on a daily basis. They are mostly business related, so your writing needs to be on point, especially when communicating with your clients. Some managers think that their writing skills are not very important, but they tend to forget that they are a driving force behind an eCommerce company, and other people might get a wrong impression based on their poorly worded emails.

4 minutes read

How to get your first 100 customers

How to get your first 100 customers

So you have invested time, effort and money in building a website and launching a new product, now what? Do you think, all you have to do is just sit and wait for all the cash to fly in?

Hate to break it to you but customers are not going to find your website and start buying your product if you are not doing anything about it after the launch. So, how to get from the first phase where no one knows you to the second phase of your first 100 customers who are willing to pay for your product (or service)? Here is a comprehensive list of a few tactics that can help you in getting your first 100 customers.

5 minutes read

How to write the perfect web copy for your eCommerce site

How to write the perfect web copy for your eCommerce site

How can you tell your prospects what you do, describe your product’s features, and talk about your services on your eCommerce site?
You do all these with web copy—those written words on your website. It can be a few lines explaining your value proposition, brief notes on your About Us page, or hundreds or thousands of words on your homepage detailing why you exist.
Beyond telling your brand story, great copy helps your eCommerce business rank higher on Google and out-rank your competitors, generates more leads and increases your ROI. So you need to know how to write the perfect copy. Here are some tips to guide you.

5 minutes read

How to write product descriptions on your eCommerce site that sell

How to write product descriptions on your eCommerce site that sell

Does any of your product descriptions tempt online shoppers to buy a product(s) from you? Or do you simply describe the product and let the customers decide if they want to buy that product from you or your competitor?

5 minutes read

10 tips to improve sales on Instagram

10 tips to improve sales on Instagram

Instagram is a unique marketing tool in your arsenal, and you want to make sure you're using it. This photo sharing platform has millions of users all over the world, and it provides you the perfect space to share your product with them. Here are 10 tips that will help you improve your sales on Instagram and get noticed.

5 minutes read

Three tools you need for a successful eCommerce company

Three tools you need for a successful eCommerce company

When it comes to having a powerful eCommerce business, one of the most important things you need is a good tool. There are tons of tools that you can utilize to help make your website run smoothly, and help you keep up with everything from the shopping that is being done to the services that your website provides. Remember that running an eCommerce website is a huge undertaking, and it takes in a lot of data from people all over the world. The right tools can make or break your business easily.

3 minutes read

Review of typical mistakes customer support managers make

Review of typical mistakes customer support managers make

One of the most important things customers are looking for these days is not just a quality product, but also a great customer experience. People are tired of being pitched to by faceless corporate entities and are looking for brands which can connect with them on a more personal level. But, even if you have managed to sell your product or service, that doesn’t mean that you should stop providing a great experience for customers, especially when it comes to providing timely and accurate customer support.

5 minutes read

14 nopCommerce custom features you were missing till now

14 nopCommerce custom features you were missing till now

When it comes to eCommerce, it is all about providing exquisite experience through appropriate and relevant website features, functionalities, layout, design and theme to generate more revenue. An online merchant understands the privileges of providing excellent user experience to his customers since it has a direct impact on sale than any other tactics such as product features, quality, advertising, and marketing strategy.

8 minutes read

3 milestones to personalize your customer’s shopping experience

3 milestones to personalize your customer’s shopping experience

It's not about you, it's about your customers!

As freaking, enchanting or intrusive that it may sound, “Effective Personalization” is the key to ecommerce success. Over 74% of marketers say targeted personalization increases customer engagement leading to increased sales. E-sellers are facing a stark new reality in a modern online marketplace - aggressive selling via all multichannel approaches, the competition is heating up real fast! From defining your segment, creating personas to analyzing anonymous personalization, true success lies in collaborating effective personalization, leveraging what you know based on past and current interactions, profile management to store key customer attributes and strategically utilizing emerging technology.

5 minutes read

Why it is important to write for your customers, not for SEO

Why it is important to write for your customers, not for SEO

Search engine ranking depends on two main elements – optimization and content quality. Unfortunately, most marketers neglect the latter and pay attention only to the keyword density. This makes their posts too boring and technical, which eventually deteriorates webpage ranking.

If you want to win over new customers and grow business in the long run, you need to focus on high-quality content creation. In this article, we will show you 9 reasons why it is important to write for your customers and not for SEO.

4 minutes read