With the rapid development of digital technologies, over 80% of customers do online research before making major purchases. For B2B eCommerce, the purchasing cycle gets even longer – a buyer goes through 12 search sessions before placing an order.
In this article, we’ll provide insights into B2B eCommerce development, reveal the essential components of such websites and their specifics depending on the sphere of business, as well as give advice on choosing and setting up a B2B eCommerce portal.