eCommerce Blog - Page 15

Any online business can easily connect with the customers and prospects in a highly targeted way by a simple email and that is what makes email marketing by far the most effective way of growing your business. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent. If emails are kept short, interesting, relevant and providing the customers (recipients) an option to unsubscribe, it has the potential to bring a lot of revenue.

Today, stepping into an eCommerce industry and launching an online store site is quite easy & fast. You pick a clever domain name, choose a platform, get a nice-looking theme and voila! - you are ready to launch. In fact, if you are using an eCommerce solution like nopCommerce, you can have your store site up and running in less than five minutes.

Greeting your customers with a personalized experience is not only going to improve the first impression but will also set your eCommerce store apart from the competitors. Adding personalization to the business website is part of enhancing the level of customer experience that has become one of the top priorities for store owners because it is something that acts as a differentiator in this competitive eCommerce industry. Even little details can make a big difference in terms of how customers feel about products and the company. There are several ways to personalize the experience of your customers.

In reality, new business owners wear many hats since they are trying to do everything on their own. Getting involved in so many things at the same time can lead to not paying attention to some critical tasks that can threaten the business's long-term viability.

There is always a learning curve for every business owner in every industry irrespective of how successful the business is. Some business owners or entrepreneurs learn how to run a successful business quite early while some learn the hard way by making mistakes and suffering the consequences.

For many new entrepreneurs, selecting a product to sell is one of the biggest challenges when starting out an e-Commerce. If this initial step of selecting the right product is executed correctly then you have won the half battle. However, coming up with product ideas can be challenging and sometimes you may feel like everything has been done already. But, there are plenty of opportunities out there, you just have to know where and how to look for the right product that you can sell online.

We all know that effective communication is crucial since the beginning of time. A business that commutes effectively always has an edge over its competitors. For an eCommerce business that is striving to retain customers through their service, the older timer “SMS” is the best way to communicate. With a high open rate of over 98% and the lowest possible cost SMS fits the bill of all sorts of eCommerce businesses.

Regardless of the evolution of other communication channels, SMS is still the most extensively used form of communication that is growing at a pace of 4% each year. Be it an eCommerce Market leader or a new eCommerce Start up SMS notification is one crucial thing they cannot afford to miss on. Let me share the reasons behind this.

Running a multi-vendor online shop can help you (as a store owner) to earn big bucks! When done right, it looks something like customers being able to buy a product, irrespective of the vendor, and the product arrives at the doorstep with no need to search multiple sites. Setting up a multi-vendor store site is a great way to do online business because it allows you to work with a number of different vendors without having to worry about managing any kind of inventory.

Let’s just take an example of Etsy, eBay and Amazon as they are running on a similar idea of multi-vendor site because sellers or companies are able to create their profile/account and post their products for sale while taking care of all the logistics/shipments. These multi-vendor sites then take out a percentage from each sale and make a large profit without having to buy any products or maintain inventory.

Email marketing helps businesses to attract new customers while maintaining a close relationship with the existing loyal customers. Marketers can easily connect with the customers and prospects in a highly targeted way by a simple email and that is what makes email marketing by far the most effective way of growing your business. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent.

Performance is the most painful point where we generally stuck while trying to optimize a website. Since we host nopCommerce on a Windows server and nopCommerce have very rich settings so if configured properly it can be done out of the box. In this article we’ll talk about common things to watch, choose & configure. Also, some best practices improving your nopCommerce website scaling on a hosted environment.

When it comes to web accessibility, only a handful of store owners in e-Commerce business understand what web accessibility is and why it is important. So, before we get into the details on why you should consider making your store site accessible, we should make sure all the readers know the definition of web accessibility.