eCommerce Blog - Page 16

Today, stepping into an e-Commerce industry and launching an online store site is quite easy & fast. You can launch your e-Commerce website in just a few days and with a very limited budget. In fact, if you are using an e-Commerce solution like nopCommerce, you can have your store site up and running in less than five minutes. For many new store owners, the idea of starting an online business is an exciting experience and potentially rewarding in terms of finances.

Emails that you send to your customers to notify them that the order has been confirmed or their item is on its way are the most effective in improving customer experience. Email marketing continues to be one of the top marketing channels that every retailer likes to use. ROI (return on investment) is one of the most captivating reasons why email marketing is beneficial in promoting your e-Commerce store. When done well, after-order email helps in communicating with the customers and can be one of the best customer relationship builder.

You have invested time, effort and money in building a website so that you can launch a perfectly functional online store. The day has finally arrived as you have done all the heavy lifting. But, before you push the “GO” button, think again – Is the website ready?

Knowing how online shoppers get to your e-Commerce website and what they like to do once they are on your store site empower business owners to understand their customers and their needs in a better way. Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. But, how do you do that?

Many store owners mistakenly think that it’s not so important how the online shop looks like when the selling goods are unique and the service is good. It’s the biggest delusion, small things can ruin all the efforts. Now online shoppers have a rather wide range of opportunities to buy online, more likely they’d prefer well-designed store with all the terms and conditions are clear to catch. But still there are some common mistakes managers make, when filling ecommerce sites like choosing inappropriate photos, using too many colors, displaying annoying pop-ups and so on. Please read more about content to be avoided in your ecommerce site not to miss the clients.

Running a nopCommerce-powered web-store requires some quick graphic tasks to be done: to decorate a newsletter header, make a poster for a quick sale, make an eye-catching promotional social network post. Because of that content managers usually are required to be jacks-of-all-trades. The same person must be skilled in writing content, doing mundane shop tasks, be aware of the tastes of the target group, and having the ability to produce engaging graphic content. The creation of graphic content requires separate competency from content managers who usually tend to have either copywriting or marketing background. It is a tricky task to produce even basic visual content for people with representational systems other than visual.

But can technology help with this task? We've chosen four tools which should simplify the creation of the visual content for social networks and newsletters.

Your e-Commerce store site usually gets all kinds of visitors on daily basis. The online traffic includes new customers, returning customers and online users who are simply browsing your website. Out of all visitors, some online shoppers make a purchase and some don’t but there is a completely separate segment of online visitors who sign up for your email list. This segment of visitors are usually interested in learning more about your store, what products / discounts you have to offer and how signing up your email list can benefit them.

So, you offer a wide variety of products on your e-Commerce store site along with a flashy design, super-fast loading time and a user-friendly checkout process. You also have a great SEO and marketing strategy planned for your online store. All of these elements are very important in order to run a successful online business. But, there is one more basic and less common element that is equally important in order to get more sales and revenue i.e. Trust.

Online business owners are always looking for ways to increase the revenue generated from their store sites. Some pay more attention to the advertisement in order to increase the online traffic and some focus on converting the online visitors to customers for a better conversion rate. None of these methods are wrong in any way because every approach focus on increasing profitability and revenue

But, there is one method that is overlooked by majority of online business owners i.e. trying to increase the average order value (AOV). Why increasing AOV matters? It matters because it ultimately benefits you as a business owner as well as your customers. Increasing the average order value is one the most simple and less excruciating way to increase the revenue.

A sitemap is a quick access point that allows the visitors on your store site to see the hierarchy of your website and pages in a single glance. It is extremely important that you choose an e-Commerce solution like nopCommerce that allows you to create dynamic XML sitemap since you will be constantly deleting, editing and changing product pages.