Many eCommerce business owners know the benefits of email marketing, but shy away from SMS. There’s a sense of fear around this channel, that it’s spammy, ineffective, and/or people will unsubscribe if they receive it.
In this article, we’re going to walk you through getting started with SMS, including the types of campaigns you can create and how to monitor their effectiveness, and then show you how to add rocket fuel to your email and SMS efforts to scale your eCommerce business.