eCommerce Blog

The beginners guide to eCommerce email automation

The beginners guide to eCommerce email automation

Marketing automation is a process that uses tools or software programs to automate marketing processes. Albeit adequate, this definition doesn’t provide any insight as to what marketing automation actually does. It can be as simple as installing a select button on a web page or as complex as a Twitter bot that includes artificial intelligence with natural language processing. It can mean installing a CRM or analytics systems. It also covers a wide range of software tools and marketing channels.

5 minutes read

5 effective advertising ideas for a successful online eCommerce business

5 efective advertising ideas for a successful online eCommerce business

In today’s complicated marketplace, every eСommerce business owner is looking for new ways to make his business thrive. It’s not easy, as there are many giant companies like Amazon and AliExpress who spend billions to consistently improve their branding and advertising.

6 minutes read

5 eCommerce trends to leverage for growth in 2018

5 eCommerce trends to leverage for growth in 2018

eCommerce trends are always shifting. People are shopping online more than ever before. This makes it quite critical for online business owners to know what online shoppers are interested in buying and how they would like to buy. So, it is important for business owners to keep an eye on all the ongoing trends.

5 minutes read

Use AI to make your site more relevant

Use AI to make your site more relevant

Once thought of as only a passing novelty, voice search and digital assistants are here to stay. These days, 20% of searches on an Android are voice searches. Word recognition errors have also decreased over the last few years: less than 8%.

8 minutes read

How to get customers reviews on your eCommerce store

How to get customers reviews on your eCommerce store

A customer visits an eCommerce store site to find a bag pack. From the featured products on the homepage, he picks a bag pack that looks great and meets his requirements but there are no reviews from other customers for this product. He goes on a different eCommerce site and finds a similar but different brand’s bag pack. This product page has 10 customer reviews posted on it and the majority of the customers are talking about the great quality and how spacious it is. What store site do you think this customer is going to buy the product?

6 minutes read

A creative and remunerative eCommerce

2018-may-a-creative-and-remunerative-ecommerce

Working as a creative agency, every day we have to face a huge number of stereotypes about eCommerce. Maybe they deserve a dedicated website for them.

3 minutes read

5 ways to improve online security and protect customer data on a nopCommerce site

5 ways to improve online security and protect customer data on a nopCommerce site

Website security is a key part of any eCommerce store. Since the stakes are higher, you need to do everything you can to protect your customers’ private data. Here are 5 ways you can keep your nopCommerce website secure and your customers’ private information safe.

6 minutes read

How to improve writing communication for eCommerce manager

How to improve writing communication for eCommerce manager

If you are a manager, the chances are you write a lot. You receive and reply to numerous emails on a daily basis. They are mostly business related, so your writing needs to be on point, especially when communicating with your clients. Some managers think that their writing skills are not very important, but they tend to forget that they are a driving force behind an eCommerce company, and other people might get a wrong impression based on their poorly worded emails.

4 minutes read

How to get your first 100 customers

How to get your first 100 customers

So you have invested time, effort and money in building a website and launching a new product, now what? Do you think, all you have to do is just sit and wait for all the cash to fly in?

Hate to break it to you but customers are not going to find your website and start buying your product if you are not doing anything about it after the launch. So, how to get from the first phase where no one knows you to the second phase of your first 100 customers who are willing to pay for your product (or service)? Here is a comprehensive list of a few tactics that can help you in getting your first 100 customers.

5 minutes read

How to write the perfect web copy for your eCommerce site

How to write the perfect web copy for your eCommerce site

How can you tell your prospects what you do, describe your product’s features, and talk about your services on your eCommerce site?
You do all these with web copy—those written words on your website. It can be a few lines explaining your value proposition, brief notes on your About Us page, or hundreds or thousands of words on your homepage detailing why you exist.
Beyond telling your brand story, great copy helps your eCommerce business rank higher on Google and out-rank your competitors, generates more leads and increases your ROI. So you need to know how to write the perfect copy. Here are some tips to guide you.

5 minutes read