eCommerce Blog - Page 6

With the rapid development of digital technologies, over 80% of customers do online research before making major purchases. For B2B eCommerce, the purchasing cycle gets even longer – a buyer goes through 12 search sessions before placing an order.

In this article, we’ll provide insights into B2B eCommerce development, reveal the essential components of such websites and their specifics depending on the sphere of business, as well as give advice on choosing and setting up a B2B eCommerce portal.

A high conversion rate, or the proportion of customers who complete purchases at your checkout after adding products to their cart, is one of the simplest methods to determine whether your eCommerce payment pages are operating correctly.

Approximately 75% of online shopping carts are abandoned prior to payment; 18% of customers cite a cumbersome checkout procedure as the cause, and 17% are reluctant to provide their card information because of a lack of trust.

In this article, we'll look at 9 payment page rules to achieve high conversion and help your checkout perform at its best.

It's no secret that more and more shoppers are buying their groceries online, as well as HoReCa business. But what about food service providers? Are you selling your delicious food and food products online? If not, you're missing out on a big opportunity!

In this blog post, we'll walk you through the basics of food eCommerce, from choosing a digital platform and forming a deployment strategy to setting up your web shop and promoting via multiple channels. We'll also share some success stories and tips on how to stand out in this sphere. So whether you're just getting started or you're looking to improve your online food sales, read on!

Despite initially appearing to be the same, omnichannel and multichannel marketing have important distinctions. While multichannel marketing can be useful for businesses wanting to simply expand the volume of prospective clients, omnichannel marketing helps businesses to integrate and fine-tune their eCommerce reach.

The benefits of going omnichannel transcend all the resources required, even if it will need your team to work more intently to achieve your objective. Read the article to find details on how to build an effective omnichannel eCommerce strategy and what instruments to use.

Imagine you’ve just opened a store on a popular shopping street and notice to your horror that about 1 in every 5 prospective customers struggles to mount a high step at the entrance. Getting frustrated, they just turn away. This is essentially what your eCommerce business experiences every day that it’s inaccessible to people with disabilities.

Web accessibility opens up your eCommerce business to an additional over 1 billion people worldwide. Besides increasing web traffic, it also boosts market size, SEO ranking, and many other website metrics.

Of course, walking into a favorite cosmetic store and trying different lipsticks or perfume is a thrill but online shopping allows to do it from the comfort of one’s home. Now beauty websites provide digital shade-matching tools, unbiased product descriptions and reviews, and the possibility to simply return or refund.

There are only a few seconds to catch a visitor's attention, and if you're in the process of developing or updating your website, it’s better to start by peeping at those of the leading beauty companies.

In the last decade, there has been a huge shift in the way that consumers pay for goods and services online. More recently – and fast-tracked during the pandemic – an explosion of interest-free buy now, pay later (BNPL) finance providers and other alternative payment options may be witnessed.

While this can offer consumers increased choice, and more choice is generally seen as a ‘good thing’, it can be tricky for merchants to find the right platform for both their business and customers. To help you navigate this changing landscape, our payment partner, humm, has prepared Top 6 checklist identifying the key questions to consider when choosing payment options for your business. Read on to find out more.

Finding the right eCommerce platform for a large enterprise business can be a challenge. An eCommerce platform needs to be able to support the complex requirements of your business as it exists today, as well as designed to scale along with your business as you grow into the future.

From this article, you will understand how to choose the eCommerce platform that is right for your business by determining the needs and integrations that are specific to your operations.

It’s the one thing that eCommerce companies can’t escape … chargebacks! Fraudulent orders are the leading nuisance for any online brand, but there are measures that can be taken to mitigate payment fraud and automatically identify risky orders.

Learn what technologies should be used in business next year to make your marketing efforts more fruitful and successful.