eCommerce Blog - Page 17

Search engine ranking depends on two main elements – optimization and content quality. Unfortunately, most marketers neglect the latter and pay attention only to the keyword density. This makes their posts too boring and technical, which eventually deteriorates webpage ranking.

If you want to win over new customers and grow business in the long run, you need to focus on high-quality content creation. In this article, we will show you 9 reasons why it is important to write for your customers and not for SEO.

Today online trading is one of the most popular and promising ways to earn money. This type of trading allows you to choose the direction in which you want to work and also gives an opportunity to launch a business without large investments.

It’s just a fact of being in a business: one day your customer will complain about something whether it is about your service, product or website. Somewhere down the line, there will be a hiccup and it is the nature of the business that involves dealing with people / customers. But often, some complaints can be avoided if you allow your customers to easily communicate with you, get back to them in a timely fashion and allow them to provide feedback via different channels.

For businesses wishing to get that competitive advantage, having a multilingual website is a big step in expanding the customer base. Though it’s often overlooked, making your online store site multilingual is an effective way of acquiring greater sales.

The internet can be a dangerous place to conduct an online business, especially when no (or minimum) security measures are in place to protect the business. According to kount, global holiday fraud attempts increased 31% in 2016. CNP fraud losses are projected to increase by $3.2 billion over the next 4 years. And mobile commerce – 2X more likely to involve fraud – is growing at least 30% a year.

Emotions play a larger role in our decision making than we sometimes realize. They will – either consciously or subconsciously - impact who a customer acts and reacts to your brand and offer. This is true of all businesses, no matter what product or service is being sold. Dependent on the emotional connection, the customer will react accordingly.

The holiday season is here and by now, hopefully, all eCommerce store owners have prepared their stores for the upsurge of traffic and sales. Over the years, customer shopping behavior has made it pretty clear that this is the best and most lucrative time of the year for all online retailers. However, all of this comes at a price of the wild competition.

Your nopCommerce website is one among thousands. According to Builtwith.com, the nopCommerce installation package was downloaded for more than 1.7 million times and apart from these, there are many more eCommerce businesses flourishing day and night.

nopCommerce Days 2017, our third annual conference, was held in New York on 16-17th of November. Hosting the conference in the USA for the very first time was a very challenging task for our team. So it feels great that we have handled it and with more success than before.

We are proud to announce the brand new official version of nopCommerce - 4.00!

In this version, our development efforts were focused mainly on moving nopCommerce to ASP.NET Core 2.0, performance and architecture improvements, but also we have made some further enhancements and bug fixing.