How can I use "Available start date" and "Available end date" at the product variant page? I tried to put the dates, but it getting empty after saving. I want to use it to create "Coming soon products" control.
You can check the "Available for pre-order" setting. Or maybe it's not the most elegant way to solve your problem, but try to disable buy button and add in "Product name" or "Short description" - Coming soon.
Available start/end date is used to show product only in entered date ranges. Before and after them, product will be unpublished.