Online business owners are always looking for ways to increase the revenue generated from their store sites. Some pay more attention to the advertisement in order to increase the online traffic and some focus on converting the online visitors to customers for a better conversion rate. None of these methods are wrong in any way because every approach focus on increasing profitability and revenue
But, there is one method that is overlooked by majority of online business owners i.e. trying to increase the average order value (AOV). Why increasing AOV matters? It matters because it ultimately benefits you as a business owner as well as your customers. Increasing the average order value is one the most simple and less excruciating way to increase the revenue.
Please read more at https://www.nopcommerce.com/blog/40-some-effective-ways-to-increase-average-order-value-aov.aspx