Knowing how online shoppers get to your eCommerce website and what they like to do once they are on your store site empower business owners to understand their customers and their needs in a better way. Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. But, how do you do that?

Please read our new blog post at https://www.nopcommerce.com/en/understanding-the-importance-of-analytics-and-why-you-should-not-run-away-from-it