Rich Snippets missing - Microdata

1 month ago

I am unsure if this is a bug, but since we upgraded from 4.1 to 4.4 all our product rich snippets have gone missing, it has recently been changed to SoftwareApplication, but my question is that all of the scheme markup examples on the internet showing Microdata schema with the actual values like price, but the scheme in the _Microdata view does not do this.

    <meta itemprop="name" content="@Model.Name" />
    <meta itemprop="operatingSystem" content="Windows 10" />
    <meta itemprop="applicationCategory" content="FinanceApplication" />
    <meta itemprop="description" content="@Model.ShortDescription" />
    <meta itemprop="image" content="@Model.DefaultPictureModel.ImageUrl" />
    <meta itemprop="version" content="@Model.Gtin" />

Does Google not recommend that the values are used with the microdata like below?

<div itemscope itemtype="">
  <meta itemprop="url" content="">
  <h1 itemprop="name">SEM Calculator 2.0</h1>
  Updated: <span itemprop="datePublished">September 3, 2014</span>
  Size: <span itemprop="fileSize">1.9M</span>
  Requires <span itemprop="operatingSystem">Android 2.3 and up</span>
  Category: <span itemprop="applicationCategory">Business</span>
    <div itemprop="aggregateRating" itemscope itemtype="">
      <span itemprop="ratingValue">4.0</span> (
      <span itemprop="ratingCount">1</span> rating )
  <div itemprop="offers" itemscope itemtype=""><meta content="0" itemprop="price"></div>
1 month ago
just a quick check since Micradata was refactored in your upgrade path, do you have the new "Microdata tags" setting enabled under SEO in GeneralCommon?
1 month ago
Yes the micro data is active and works with the Google rich snippet tester. The query is that Googles examples of micro data include the values that are displayed on the Web page like in 4.1
1 month ago
Ok, sorry, I'm having trouble following what the exact issue is.  Are you saying the <meta> properties in this file need to be in a different format?


"Marking up your content does not guarantee that rich snippets will show for your site; Google will expand the use of microdata markup gradually to ensure a great user experience."
1 month ago
As long as the tester tool validates, then you’re all good.
1 month ago
OK, thanks, but in the Google example the html and values displayed on Web page are nested in the markup, this is how it worked in v4. 1, all our products had rich snippets showing price and reviews, the new micro data format does not nest the html or values.

I just checked and bing has picked up the markup, bit not Google, I will investigate a little further.
4 weeks ago
phayes wrote:

I just checked and bing has picked up the markup, bit not Google, I will investigate a little further.

Actually, there shouldn't be any problems with such microdata markup.
Let us know if you get more information on this issue.