Redirects are a way to forward visitors and search engines to a different URL than the one they requested.
Redirects play an important role in your website SEO. If you've confronted one of these situations,
Then a simple URL direction is what you can use to improve your website SEO:
- The URL is broken or it doesn’t work
- The webpage/site is no longer active
- You’re fixing a webpage and you want to temporarily make a detour for your users (to continue their website experience)
- You have a new webpage or website (domain name has changed) and you want users to visit the new ones (instead of the old ones)