For businesses wishing to get that competitive advantage, having a multilingual website is a big step in expanding the customer base and becoming global eCommerce business. Though it’s often overlooked, making your online store site multilingual is an effective way of acquiring greater sales.
Here are 3 main reasons why a business / store owner should consider adding more languages on the eCommerce site:
1) You get a larger audience base
Having your eCommerce website readable by thousands (or even millions) of online shoppers from different countries, you are actually advertising your online business around the world. Technology has helped businesses expand to have worldwide reach.
Incorporating languages other than English helps you in bringing new potential customers on your store site. For non-English speaking audience looking for products and services, you can automatically capture their attention by offering a multilingual website.
2) Separating yourself from the competition
Your competitions are probably offering same products or services as you. Offering a multilingual eCommerce site can be an important step that you have been looking for in order to get ahead of the competition and get an early-mover advantage.
Having the ability to communicate with an entirely new international audience in their native language can be an undoubtedly financial boost for your business but that’s not all. A multilingual online store is a cost effective way to market your products, brand awareness and create better relationship with existing customers & potential online shoppers by giving your business an international exposure.
3) Improved Search Engine Optimization (SEO)
In many countries, Google is not a default search engine. Native language search engines are more popular because people feel more comfortable in searching in their native language. Unless you are offering multi-language support, your website is less likely to show up in those search engines.
Translating your site content in more than one language and offering multi-language support on your online store is a smart step in terms of search engine optimization (also known as SEO). When you search for anything whether it’s direction to a place or a product that you have been looking to buy, you prefer to use a search engine. Imagine the content that you are having been searching is available in your native language and the second or third language that you speak. Your options will be doubled or even tripled. Basically, you get the same affect with your business when you offer more than one language on your online store. The population that is searching for products or services that you also offer on your store site is increased drastically when your locale based URLs shows up in the search results.
Tip: Did you know nopCommerce offers multi-language support and allows you to setup a multilingual online store site within minutes? Using nopCommerce language packs, one can easily offer multi-language support on the public store along with the accessibility of admin panel in different languages as well which makes is quite easy for the non-English speak admin to manage a store site. You do not have to be a developer / programmer to do this, you can easily install language packs on your nopCommerce site with a user-friendly interface without having to write a single line of code.
Here are the steps to add languages to your nopCommerce site
Here you can download various language packs for your nopCommerce site
Author: Lavish Kumar