With over 50 years in the electrical wire and cable business, a manufacturer and distributor was ready to grow its online business. The company had some experience in eCommerce and wanted to evolve its future online presence from their current method of sales.
With over 50 years in the electrical wire and cable business, a manufacturer and distributor was ready to grow its online business. The company had launched a website that supported eCommerce, but wanted to streamline the backend by adding functionality that would allow features such as being able to easily edit the website, optimize online marketing campaigns, launching new products, and increasing conversions.
The company wanted to evolve its future online presence from their current method of sales. They needed help with branding, gathering their catalog of products, and updating their website. Moreover, they were looking for suggestions for best practices and help to grow their direct extension cords business.
The client has already had a site on nopCommerce built five years ago but they wanted to reinvent it and drive online sales. GoldenComm conducted a full audit of the company’s current systems and methods and then created a strategic plan.
The process included strategic keyword research, analytics review to see where things are working well, and what could be improved and competitive analysis. UI/UX audit on existing website was done as well. After that, it was possible to make an informed decision of which pages should be on the new website and to create a new sitemap.
It included website search engine optimization, Google Shopping Integration, Product Listing Ads (PLAs), analytics monitoring and custom Google Ads campaigns.
The new site was launched in January 2018. A year after Bad Ass Extension Cords noted the excellent results. “A far more robust, navigable site, supported by Golden Communications’ marketing campaigns and SEO efforts has produced dramatic results. A month-to-month comparison (January) shows total traffic increased 55%, with paid search traffic up 96%. For the compared periods, transactions increased 121% and revenue increased 138%”, - says Dan Mulhany, Director of eCommerce.
The client achieved the following:
The online store helped Bad Ass Extension Cords reach a new customer base, increase profitability, improve productivity, while creating a buzz in the industry. With their new B2C nopCommerce store they are able to sell their cords directly to consumers. And with custom admin features, they are more self-sufficient.