Blog eCommerce

SEO Setup Guide: How to Optimize Your eCommerce Website

nopCommerce SEO Setup Guide: How to Optimize Your eCommerce Website

Your eCommerce website has two audiences: your customers and search engines. If you want to maximize your organic traffic and conversions, you should satisfy both.

Occupying valuable real estate on Google, Bing, Yahoo, or any other search engine results pages (SERPs) requires search engine optimization (or SEO). So before you start selling online, make sure your nopCommerce website is set up for SEO success.

While all websites can benefit from SEO, eCommerce sites have their own set of considerations. If you’re ready to start climbing up the search rankings, we’ve outlined everything you need to get started optimizing your nopCommerce website.

10 minutes de lecture

Are bad addresses failing your business?

Are bad addresses failing your business?

Failed and late deliveries have a negative impact on customer experience and cost businesses time and money, from the customer service agents attempting to resolve issues over the phone, to the couriers redelivering the parcels. In 19% of failed deliveries, the cause cited is inaccurate addressing.

8 minutes de lecture

Deployment with Terraform - Infrastructure as Code

Deployment with Terraform - Infrastructure as Code

Are you tired of preparing infrastructure for your open source e-commerce software product every time from scratch? Can you navigate AWS and Azure portals blindly? It’s probably because you don’t know Terraform!

8 minutes de lecture

Platform's productivity improvements: Migration from .NET 5 to .NET 6

Migration from .NET5 to .NET 6: Performance benchmarks

This post continues the series of articles on upgrading the nopCommerce project – a free .NET eCommerce CMS with an open-source code for creating online stores. This article discusses why we continuously strive to upgrade our application’s platform. Here we tell you what we achieved with migration to .NET 6 in terms of performance and try to evaluate our results practically.

12 minutes de lecture

How To Create Your First Google Ads Campaigns

How To Create Your First Google Ads Campaigns

Google is home to over 5 billion searches a day, making it one of the best places to advertise.

Potential customers are already using Google to find your exact product or similar so why not stop them and bring them directly to your shop while they are already searching?

12 minutes de lecture

Managing eCommerce Shipping Methods - How Multi-carrier Shipping Benefits Businesses?

Managing eCommerce Shipping Methods - How Multi-carrier Shipping Benefits Businesses?

Today’s businesses are under more pressure than ever to deliver packages to the doorsteps of online shoppers. It used to be that if you were an e-commerce retailer, you would be given rates from one or two major carriers (FedEx, UPS, DHL, etc.), and you would send your packages out with predefined options.

That might have been good in the past, but there are better options in today's world. Enter multi-carrier shipping software. With the right software in place, you can automatically choose between not just carriers but rates and service levels.

8 minutes de lecture

Consumer Payment Trends Are Changing Rapidly — Is Your Payment Processor up to the Challenge?

Consumer Payment Trends Are Changing Rapidly — Is Your Payment Processor up to the Challenge?

As we look back over the last 18 months, it has become pretty apparent that the COVID-19 pandemic has radically altered how most of us shop for goods and services.

Restrictions on movement and the closure of non-essential businesses saw considerable boosts in sales for established online stores, whilst many traditional high street shops were scrambling to update their operations to remain relevant.

Therefore, payment methods evolved alongside other business operations. In this article, customer preferences are presented and supported by ECOMMPAY’s survey data and payment processing expertise.

10 minutes de lecture

8 Best Free eCommerce Platforms (Ultimate Guide for 2022)

8 Best Free eCommerce Platforms  Ultimate Guide for 2022

People's love for shopping online has led to the birth of the eCommerce industry. Global ecommerce retail sales are projected to grow to $5.4 trillion in 2022.

Mobile purchases accounted for 72.9%, a total of $3.56 trillion. By 2022, mobile sales will increase to around 76%, a total of $4.2 trillion.

Entrepreneurs are rushing to get a piece of the pie, and they're busy setting up stores on different platforms to sell their products. However, choosing a reliable platform is hard.

Besides, your needs will vary depending on the stage of business growth that you're in. You might be interested in a platform that makes your site load faster, ensure data security, or one that you can optimize for mobile… All of which improve customer experience, and therefore, your bottom line.

15 minutes de lecture

Personalized Newsletters - The Smart Way to Boost Your Conversion and Retention Rate

Personalized Newsletters - The Smart Way to Boost Your Conversion and Retention Rate

Personalization can be challenging in terms of implementation, your conversion rate, sales, and average order value. But the customer's loyalty will greatly benefit from this technology with the right tools at hand. Find out how to maximize your chance of success and driving sales before the forthcoming sales season.

8 minutes de lecture

How the right payment solutions can drive conversion and encourage responsible spending

How the right payment solutions can drive conversion and encourage responsible spending

Consumer attitudes towards personal finance have shifted in recent years.

With credit card usage amongst 18-24-year-olds being half that of their 25–34-year-old peersIt's clear that there’s a change in appetite for credit products.

Today’s consumers care about having the tools to take control of their finances and want flexibility. The trust in and transparency of financial products has never been more important, particularly after a difficult year for consumers.

6 minutes de lecture