To build and grow your eCommerce business, you need a marketing strategy. Choosing nopCommerce as your eCommerce platform already puts you a step ahead, since it offers a range of excellent marketing features.
Here, we will share 9 out-of-the-box features in nopCommerce that you can use to create an eCommerce marketing strategy for your store.
Properly set up targeted emails for abandoned searches and email segmentation can help you significantly increase your sales. The inspiring case study of 42% revenue growth in a year, presented by our technology partner SendinBlue, clearly confirms this. Check it to find out how you can optimize email marketing in your online store, too.
nopCommerce 4.30 is officially released! This release has become the most long awaited in the history of the platform, but we managed to implement a bunch of significant changes in it. nopCommerce now has even higher performance and security level, and working with the platform is even more convenient. We are very proud of the gained results and hope you will find them useful.
Read further to find out about the main changes in nopCommerce 4.30.
Your eCommerce website has two audiences: your customers and search engines. If you want to maximize your organic traffic and conversions, you should satisfy both.
Occupying valuable real estate on Google, Bing, Yahoo, or any other search engine results pages (SERPs) requires search engine optimization (or SEO). So before you start selling online, make sure your nopCommerce website is set up for SEO success.
While all websites can benefit from SEO, eCommerce sites have their own set of considerations. If you’re ready to start climbing up the search rankings, we’ve outlined everything you need to get started optimizing your nopCommerce website.
Are you wondering why you aren't making any sales even with the huge number of traffic that your eCommerce store gets?
Your marketing strategies are working quite well. You are getting a ton of traffic, but aren't making any sales. Then what's the problem?
Running a successful eCommerce store is much more than generating a ton of traffic. You need to convert this traffic into sales. Realistically, not everyone who visits your site would convert into a paying customer. What you should be concerned about is the percentage of people that visit your site and end up purchasing a product.
The nopCommerce marketplace has 1,500+ integrations, plugins, and graphical themes from almost 300 vendors. A large and diverse marketplace is very important to allow everyone to easily customize their store. But with a large number of products, it should be well-structured and contain detailed and clear descriptions. Otherwise, the buyers would not be able to find the needed extensions.
That is why we initiate changes to improve our marketplace and make it more convenient. We have seriously updated the requirements for extensions and themes. Starting from today, the nopCommerce team will carry out quality control checks of all the extensions there. Find the details below.
This is the case study of integration Microsoft Power BI with a nopCommerce store. Below you will find the description of the integration process itself and the results in 8 months after implementation.
The case study is provided by Nafiz Khan Khadem from nopStation, a concern of Brain Station 23, the company that made this integration for one of their clients.
People's love for shopping online has led to the birth of the eCommerce industry. In 2018, eCommerce sales around the world reached $653 billion.
Mobile purchases accounted for 25%, a total of $163.25 billion. By 2021, mobile sales will increase to 75%, a total of $3.5 trillion.
Entrepreneurs are rushing to get a piece of the pie, and they're busy setting up stores on different platforms to sell their products. However, choosing a reliable platform is hard.
Besides, your needs will vary depending on the stage of business growth that you're in. You might be interested in a platform that makes your site load faster, ensure data security, or one that you can optimize for mobile… All of which improve customer experience, and therefore, your bottom line.
Here is the case study demonstrating how an Intelligent Customer Feedback system can be plugged into existing eCommerce portals without the need to re-architect them. Serverless hosting is a cost-effective model to host such systems with ease. The intelligent bot and the analytics system can be built quite quickly with the use of Azure services.
The article is written by Abhishek Mishra, the speaker of the nopCommerce Days 2019 conference. It is an adapted version of his event’s speech.
There are lots of tools and methods available on the web that intruders can easily access for fraud perpetration. That is why we asked our technology partner FraudLabs Pro, which helps merchants to protect their businesses from fraudsters, to tell about the signs detecting eCommerce fraud and the ways to protect an online store.
You may wonder where to start or which elements should you check when you are trying to review a potentially fraudulent order. You have all kinds of information, such as billing, shipping, IP, email and many more associated with the other, and should you have to review all of them? It will be very tiresome trying to check them all. So here are a few common red flags that you can focus on when doing the reviewing.
