Product reviews are great for online businesses even the ones that are not positive. According to a 2009 study conducted by “The Nielsen Company”, 70% of the shoppers do trust consumer opinions / reviews posted online. These days, majority of customers look for online product reviews before purchasing a product. Statistics shows that e-Commerce stores that offer product reviews have increased their average order rate as compared to other online stores that do not offer this feature.
Today, we will discuss some reasons that makes product reviews a must-have for any online store.