WeFit: getting over 2 million unique site visitors within the first year

Challenge

WeFit owners wanted to create an e-shop that would offer its clients a complete unique experience and a great range of products related to fitness, beauty, and wellness that was missing from e-shops and brands that were online before them.

The main requirements were a design that would make the user experience easy and straightforward, and an integration between client’s ERP system and the new e-shop.

Solution

Design & UX

NopServices customized the whole design for conversion rate optimization not only for desktops but also for mobile devices. Sliders and carousels were incorporated into the design to give the unique look and feel of the site along with an easy to navigate custom menu. The developers designed wireframes, mockups, and prototypes from scratch.

ERP Integration

NopServices had to integrate the data between the customer’s ERP system and the NopCommerce store. The synchronization of the data was implemented through web services. The main tasks were:

• Integrating the customer’s addresses and information from the ERP system
• Integrating the products data and information from the ERP system
• Integrating the categories data and information from the ERP system
• Integrating the brands data and information from the ERP system
• Passing new customers to the ERP system from the store
• Passing orders to the ERP system from the store
• Creating all the various checks and scheduling tasks

Other customization elements:

• Custom Filters. In all brands and category pages, NopServices have implemented custom filters (with Ajax functionality) that are extremely easy to apply and remove.
• Custom Sorting Options. Custom sorting options were added. Customers can sort for products that have the biggest discount, and products that are bestsellers.
• Elastic Search. NopServices have implemented a custom Elastic Search NopCommerce plugin that uses Elastic Search as the underlying search engine. Search results appear in order of relevance (ranking). Users get results back even if they misspelled the search term and all letter cases (capital, small) are ignored.
• Admin Section Enhancements. The developers have implemented an advanced custom bulk edit of products engine where an admin can select products from any brand, category or custom selection and apply a number of updates e.g percentage discount. Products can be assigned to categories massively. The user can select (after applying filters) products and assign them to any category. Tags can also be applied to a number of products from the admin section.
• Integration with Compare Price engines. An integration with the most popular in Greece price comparison engine, Skroutz, was done.
• Customized Loyalty System. A custom loyalty system, more configurable than the default out of the box functionality, was implemented.

Results

• 3 plugins developed
• 20.000 products in the catalog
• 2.100.000 unique visitors during the last year
• 10 - 20 new customers daily

NopServices is a company which specializes in design and implementation of elegant and functional e-shops.We have been using nopCommerce since 2009 and have since built many e-shops. We are specialising in NopCommerce Design and Custom module/plugin development.