With over 2 billion monthly active users and 72% share in Social login, implementing Facebook Social Login on your eCommerce website is a tempting option. Use of Facebook Social Login not only promises seamless customer experience (registration using Facebook credentials) but also it also allows your marketing team to gather more accurate data, including verified email addresses, age, gender, etc., thus offering an easy way to promote your brand to a wider audience.
Well, that is what we are going to discuss here, pros and cons that you should first consider before implementing Facebook Social login on your Ecommerce website.
Read full article here at: Pros and Cons of Facebook Social Login on eCommerce Website