This is Facebook Pixel plugin that allows you to implement Facebook pixel to your nopCommerce website with just a single click. The plugin lets you fire specific events for specific pages for nopCommerce websites.
Facebook Pixel is probably one of the most useful tools for monitoring your Facebook advertising campaign’s performance.
It allows you to track your website visitors, whether it’s on your blog, landing pages, or your product pages, etc. Facebook has its own pixel feature that combines the power of the conversion pixel and custom audience pixel and uses them to create highly effective ads.
In essence, a Facebook pixel is a line of code you add on your website, and it can retarget as well as track conversions through the ads you run on the platform. You can do a lot more than, though, so let’s find out.
You can use Facebook Pixels for the reason mentioned above, and for the following purposes as well: