Top features that every product page must offer

First impression is everything when it comes to impressing your potential customers and encouraging them to place an order on your store site. A lot of times, online businesses spent too much time tweaking the homepage and pay less attention to the rest of the store site. Yes, homepage is the first landing page and it should always be given priority. But, product page is equally important when it comes to converting online shoppers to your customers. The reason is quite simple; product page is the area of your website where “Buy now” button is available.

Here are some top features that every product page must offer.

Quality of product images

When customers walk into a physical store, they always like to look at the item before buying it. It is quite common for customers to look, touch, feel, smell and view the item from different angles before buying it. Viewing the images on a product page is the only source of product interaction that is available as an option to online shoppers while buying anything online (for example, online food selling, clothing and electronics eCommerce). Online store owners must use an e-Commerce software solution (like nopCommerce) that provides different tools to make the images stand out. Ultimately, if the images make your products look more attractive, online shoppers will be more confident in purchasing from you. On technical level, your product images should be clear and crisp. The size and quality of your product images are directly related to how your customer sees your products.

Product reviews

Product reviews are great for online businesses even the ones that are not positive. As it makes the customers think that these other people are not trying to sell me anything so the product reviews are honest and simply based on personal experiences. Every customer wants to spend their hard-earned money on a good product. Product reviews gives your customers an unbiased opinion about the product. In many cases, if a customer is not 100% confidence about the product, positive reviews can certainly change your customer’s mind and motivate him/her to click on “Buy” button.

Product comparison

Providing your customers an option to compare different products in terms of specifications or any other attributes is a great way to enhance their shopping experience. This certainly leads to more sales as customers find it quite interesting and convenient to be able to compare the products side by side instead of going back and forth through many pages.

Add to wish list button

Offering your customers a feature of wish list as part of shopping cart is a great way to build loyalty to your store site. Having the feature of wish list on a store site allows online businesses to engage with their customers in a smart way as it allows the shoppers to create a list of what they desire and their preferences for future purchase. Providing your customers a way to email their wish list to their friends and family is a pleasant way to make online shopping enjoyable for the shoppers. It is always a good idea to make the wish list sharable by a unique link so that it can be easily shared though different channels like email or on social media sites.

Other key features

Here are some other key features that every product page must offer:

  • A good product description that provides all the information about the product
  • Product demos or videos – Many customers find it very useful as they can visualize themselves using the product
  • Live Chat
  • Email a friend button


nopCommerce comes with a free default theme that offers a consistent layout across all pages of the website and make your online store look professional. It allows store owners to add multiple product images (with lightbox feature) that can influence the customers to place an order. The design is very clean and easy to customize. nopCommerce default layout/theme also support a responsive design that is optimized for all screen sizes.

Author: Lavish Kumar

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