Google Analytics 4 is the next generation of Google’s analytics platform and the successor to Universal Analytics. Google Analytics 4 provides several major improvements not present in Universal Analytics. Where universal analytics was only limited to session-based tracking with partial multi-device and platform support, Google Analytics provides several upgrades such as
These are just some of the features of Google Analytics 4 essential for any e-commerce or online business. Moreover, with the depreciation of Universal analytics starting in 2023, businesses should look toward moving to Google Analytics 4. If you want to easily integrate Google Analytics 4 or Universal Analytics on your nopCommerce-based online business, then nopStation is here with its Google Analytics 4 plugin for nopCommerce. This tracking and analytics plugin is developed to help make enabling Google Analytics on your nopCommerce store and manage Google Analytics 4 tracking on your site easily.
So, easily integrate Google Analytics 4 support to your nopCommerce-based online store with nopStation’s Google Analytics 4 plugin. Don’t forget to check out nopStation’s collection of Sales and Analytics plugins as well.