What is version 2 time frame for release?
a) I highly recommend to have developer's documentation for v2. Many companies don't even consider a product without documentation.
b) As of v2, I suggest to charge for the product with documents and templates and free without the templates and documents.
In order for the company to stay in business and do further development, they must charge for the product at a reasonable price. A free product can make prospects nervous, since there is no income coming, the product could die. So, it will actually bring more prospect if there was a fee for the product with complete tools.
Just my two cents.
..Ben