In this kind of situation. If you are using plesk in the hosting service verify if the user of the ISS Pool (IWPG for example) have permissions to modify and execute in the root folder of the app.
In the publish options try "SELF CONTAINED" mode, the only difference between this and "framework dependent" is a few files in .dll format at the moment of the publish, the performance is the same is a really great solution that allow to have the last version of nopcommerce in every type of environment.
Good luck in the solution.
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