If you want your business to flourish, you must listen to your customer's voice and understand what they want. And one of the best ways to do so is by conducting surveys.
Customer feedback surveys are excellent marketing strategies that help you learn your customers' needs. As a result, you can provide exceptional experiences and boost engagement and customer loyalty.
To quickly gather this valuable feedback, you need to use survey email templates.
In this guide, we'll cover some best practices on what makes a good survey email and provide five survey email templates you can use to collect customer feedback.
What Is a Survey Email?
A survey email is sent to a target audience to collect data using surveys or questionnaires. They're a quick and easy way to get valuable customer feedback, which you can use to improve your marketing campaigns.
Here’s a survey email example from Nordstrom Rack:
Image source: Nordstrom Rack
Nordstrom Rack is an off-price American department store chain. In this survey email sample, the brand adds an eye-catching call to action (CTA) button that mirrors its brand identity and prompts the user to take the survey.
The email politely requests feedback from the customer, encouraging them to share their review. It also assures the recipient that the survey will only take a few minutes, motivating them to complete the email survey.
What Makes a Good Survey Email?
Customers are always willing to leave a review for your products or services. In fact, a 2023 BrightLocal report shares that 95% of consumers left feedback online or considered leaving a review in 2022.
One of the best ways to collect this valuable feedback is to use survey emails. But your emails need to follow some best practices for recipients to open them and take the action you desire.
Some elements that help your survey emails stand out include:
- An attention-grabbing subject line — Survey email subject lines are the first things customers see on your email surveys, so make sure to personalize them with the recipient's name so they stand out.
- Supporting preheader — The preheader is the second element your subscribers will see after the subject line, and it also determines whether customers will open your email. So, your subject line and preheader should complement each other.
- Compelling copy — Your copy should explain how completing the survey will benefit the recipient. It should also assure customers that their feedback will improve your services and products, and in turn, better serve them.
- Attractive images — The images should be relevant and complement the overall theme and message of the email. Also, ensure your templates are mobile responsive so your emails can fit on smaller screens like smartphones.
- Link to the survey that also acts as your CTA button — Your CTA button should mirror your brand identity and be prominent so the recipient doesn't miss it.
5 Survey Email Templates for Your Next Campaign
Let’s now look at some of the best survey email examples and survey templates to help you boost your survey response rates and collect valuable customer feedback.
1. Customer Satisfaction Survey Email Template
The BrightLocal report shows that 81% of customers are likely or highly likely to give your brand a positive review if you went over and above to offer them an exceptional experience.
As a result, customer surveys can be free marketing for your brand if you focus on giving consumers the positive experiences they want.
With that in mind, here’s an effective customer satisfaction survey template you can use to solicit positive survey responses from recipients:
Hi [first name],
We'd like to thank you for purchasing from [company name]. We hope you love your new [product name].
We'd appreciate it if you could take a minute and tell us how satisfied you are with [product name] now that you've used it for [X days].
You can provide feedback by clicking on the statement that best describes how you feel.
[Extremely Dissatisfied | Dissatisfied | In the Middle | Satisfied | Extremely Satisfied]
2. Customer Feedback Survey Email Template
Like customer satisfaction emails, customer feedback surveys help determine if consumers are satisfied with your products or services. That way, you can identify areas you can improve and serve them better.
When you collect customer feedback, you make clients feel you value their opinions. As a result, customers begin to have positive experiences with your business, which could lead to more engagement and sales.
Here’s a survey email template you can use to collect valuable data from customers:
Hi [first name],
We'd love to hear what you think about our [product name] since you've had a chance to use it.
If you'd like to share your thoughts on your customer experience, please complete the short survey below. Your valuable feedback will help us improve [product name].
[Survey form link]
It will take only a few minutes. We appreciate you taking the time to provide feedback and help us improve.
3. NPS Survey Email Template
Net Promoter Score (NPS) is a customer satisfaction and loyalty metric calculated by asking consumers to rate their chances of recommending your brand, service, or product to others on a scale of 0–10.
As a result, the NPS surveys can help you find areas in your business that you need to improve to enhance customer loyalty.
Here’s a template you can use to send an NPS survey:
Hi [first name],
We’d appreciate it if you could take a moment to answer the following question:
How likely are you to recommend our [product/service/company] to your colleagues or friends?
You can respond by clicking on one of the numbers, with 0 indicating 'not likely at all,” 5 being “neutral,” and 10 for “extremely likely.”
[Rating from 0 to 10]
Thank you for your time.
4. Post Event Survey Email Template
Online and business events like product launches, conferences, and webinars can help you build customer trust, form an emotional connection, and stand out from your competitors.
After hosting an event, it's crucial to send post-event survey invitation emails to engage participants and get their feedback.
Here’s a template you can use to send a post-event survey invitation email:
Hi [first name],
We hope you enjoyed [event name], and we'll appreciate it if you could give us your feedback.
Could you take a quick survey and share your experience during the [event name]? It'll help us improve our upcoming events.
The survey will only take a few minutes.
Again, thank you for attending [event name].
5. Onboarding Feedback Email Template
User onboarding is where you guide new customers to find value in your products or services. A good onboarding experience should teach customers how to use your product. It should also welcome them, make them feel valued, and help them handle the learning curve perfectly.
After users have completed the onboarding process, you can send them an onboarding feedback email asking for their experience to help you improve the process.
Here’s a template you can use to write effective onboarding feedback emails:
Hi [first name],
I hope you’re enjoying your new [product name]. We want to ensure the onboarding process is smooth and that you’re ready to maximize the benefits that [product name] offers.
We're eager to know what you liked about your onboarding experience and if there’s anything we can do to improve in the future. We always strive to enhance our processes, and your feedback will help us achieve that.
You can click on the link below to complete a short survey.
Please reach out at [contact details] if you have any questions. We’re here to help.
Thank you for your support.
Regardless of how you intend to conduct your surveys, using email is an excellent way to get valuable customer feedback. In fact, most marketers consider email the most effective channel.
You can use the survey email templates as inspiration to gather feedback and get the insight you require to improve your services or products.
In summary, to get good survey results, make sure your emails have the following:
- Compelling subject line;
- Supporting preheader texts;
- Interesting copy;
- Attractive and relevant images;
- Prominent CTA button with a link to the survey.
Author BIO: Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in the third person. He is also the growth hacker at Sender.net – the email marketing provider that is focused on user-friendliness, affordability, and utility.