A high conversion rate, or the proportion of customers who complete purchases at your checkout after adding products to their cart, is one of the simplest methods to determine whether your eCommerce payment pages are operating correctly.
Approximately 75% of online shopping carts are abandoned prior to payment; 18% of customers cite a cumbersome checkout procedure as the cause, and 17% are reluctant to provide their card information because of a lack of trust.
In this article, we'll look at 9 payment page rules to achieve high conversion and help your checkout perform at its best.