The <h1> tag for the catalog's item(product,category,manufacturer,blog,news) will be the name of the item's by default. You can create a plugin/customize code to customize the default behavior or you can get the plugins from the marketplace and integrate with your website. For homepage h1 tag, you can use the Custom <head> tag property in the Admin/Setting/GeneralCommon page and set it as
<h1>My custom head tag </h1>
but this will also add h1 tags to every page on the website which will result in the product, category page having 2 h1 tags which I believe is not good for SEO.
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