Aswaaq builds its omni-channel presence with a new online store

Aswaaq builds its omni-channel presence with a new online store
Statistiche #1
8 plugins developed
Statistiche #2
40,000 products migrated
Statistiche #3
8000 user accounts


Aswaaqonline is an online wide-range grocery store in the UAE. The company already had a brick and mortar shopping mall and to enhance the shopping experience, they decided to develop an online store. Citytech designed and developed the site on nopCommerce. Aswaaq had the following requirements to the new store:

  • Integration with their ERP system LS NAV and authentication from it
  • Payment with reward point after validating loyalty card PIN from ERP at the time of payment
  • Implementation of a delivery timeslot selection


Aswaaq’s ERP system LS NAV is built on Microsoft Dynamic NAV and end-to-end connected. Therefore, back office, POS and head office are connected through the same application. This enables tracking individual transaction from POS or eCommerce site to the general ledger. Citytech had to write several webservice for POS data into LS Retail, such as authenticate customer, register customer, get shopping list and shopping list details, get recipe, place order, update order, update order status, Save QR code etc. LS Retail services were used to get data into nopCommerce.

To meet other customer’s requirements, Citytech had to build several plugins.

One plugin was built to log in through ERP. With it, users can now log in by their ERP customer ID, email or mobile number.

Another plugin was developed for the delivery schedule date/time selection. In the shipping method selection section there a matrix with available time slots for delivery within the next seven days. Customers can select a preferred time slot there.

Aswaaq builds its omni-channel presence with a new online store

Citytech has also implemented another plugin by which Aswaaq prepares some link mapped to multiple products and shares it through their social media channels. When a customer clicks on such link, the mapped product is added to his/her cart and the customer gets redirected to the Aswaaq shopping cart page. As a result, the plugin creates an omnichannel eCommerce system that enables to market to and sell from different channels.

Citytech has implemented Pavilion theme that is also mobile friendly by default.


The main requirement for this project was site integration with the customer’s ERP. As a result, 40,000 products and 8,000 users were migrated; a plugin for login through ERP among 7 other plugins was created.

Citytech is a nopCommerce gold partner. The company is based in Kolkata and Dubai. It is a Microsoft Gold Certified Partner and an experienced NopCommerce developer, be it store design, customization or plugin development.