Running a nopCommerce-powered web-store requires some quick graphic tasks to be done: to decorate a newsletter header, make a poster for a quick sale, make an eye-catching promotional social network post. Because of that content managers usually are required to be jacks-of-all-trades. The same person must be skilled in writing content, doing mundane shop tasks, be aware of the tastes of the target group, and having the ability to produce engaging graphic content. The creation of graphic content requires separate competency from content managers who usually tend to have either copywriting or marketing background. It is a tricky task to produce even basic visual content for people with representational systems other than visual.
https://www.nopcommerce.com/en/four-tools-for-fast-creation-of-graphic-content-aid-for-content-managers